Lifelong Learning Master's Degree in Digital Leadership Applied to Sport

The sports industry, like many other sectors, has undergone a complete revolution thanks to technological development and digitalisation. Thanks to the opportunities of the new environment, the different clubs, players, competitions and associations have managed to optimise their processes, increase their value and their global visibility. Throughout this master's degree you will discover the keys, tools and skills needed to lead the digital transformation of sports projects. You will acquire the digital mindset and leadership necessary to undertake effective solutions and manage digital talent successfully. This training provides you with a flexible online teaching system, with up-to-date content and a specialised teaching team.

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1500 hours

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1500 hours

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Lifelong Learning Master's Degree in Digital Leadership Applied to Sport | EDUSPORT

Who can access the training?

This Master is aimed at any professional or recent graduate in the fields of sport, technology or business management, who wishes to specialise in the leadership of the digital transformation of sports projects. It is also ideal training for business people and future entrepreneurs.

Objectives

- Understand the environment and elements of the sports industry. - Apply digital transformation to the sports industry. - Develop soft skills with which to apply digital leadership. - Discover the different digital transformation tools. - Undertake a digital marketing plan. - Manage an e-sport company.

Career opportunities

The professional opportunities of this Master in Digital Leadership Applied to Sport are basically those related to digital transformation, digital marketing and the development of digital projects for sports associations of all kinds, clubs, players, competitions, entertainment companies, platforms, federations, consulting firms...

Subject matter

General concepts
Achieving and maintaining health

Bone system: locomotor system and movement
The muscular system
Joints and movement
Tendons

Muscle physiology and energy systems
Cardio-circulatory physiology
Respiratory physiology
The nervous system

Resistance
Force
Speed
Flexibility

The body schema
The process of lateralisation
Coordination
Balance
Development of perceptual-motor skills
Expressive manifestations associated with movement

Training and its types
De-training
Training intensity. Threshold law or Shultz-Arnodt law
Adaptation of the organism. General adaptation syndrome theory
Factors involved in physical training

Programming the training process
Training planning
Training session
Characteristics of a good trainer

Individual sports
Collective sports
Techniques in team sport. The game and sport
Types of games
Play as a teaching method
Sport initiation
Types of games for sports initiation
Team sports starter kits

Athletics
Swimming
Badminton
Judo
Tennis
Rhythmic gymnastics
Artistic gymnastics
Aerobics
Volleyball
Basketball
Football
Handball

Basic health and safety rules for the use of equipment and installations.
Maintenance for the safety and hygiene of the different installations.
Legislation related to sports facilities

Introduction to sports injuries
Definition
Prevention
Treatment
Frequent sports injuries
What should you do if you get injured while exercising?
What can you do if you get injured?
Common causes of training injuries
Techniques used in the prevention and treatment of injuries

Introduction to first aid
Drownings
Loss of consciousness
Cardiac crises
Seizures
Bleeding
Wounds
Fractures and dislocations

Professional ethics
Keys to success

Historical development of the facilities
Sports facilities in Spain

New keys to public sports management
Improving public sports management

Structure and organisation in private management
The sports industry
Challenges for the future of sports organisations

Strategic plan
Phases of planning
Sport planning: objectives, goals and targets
Temporal and geographical planning
Protocol
Use of facilities in sport
Framing supply and demand
The sports project
Project management

Management functions
Functions of the sub-directorate
Functions of the infrastructure maintenance department
Functions of the project sub-directorate
Functions of the monitoring department
Functions of the subdirectorate for administration and finance
Functions of the material resources department
Functions of the financial resources department
Functions of the human resources department

Socio-economic sphere and improvement of spaces
Socio-political benefits of organising events
Repression of sporting events

Introduction to digital transformation
Concept of innovation
Concept of technology
Technology typology
Competitive advantage point of view
According to your disposition in the company
From the point of view of a project
Other types of technology
Technological innovation
Core competences of technological innovation
The process of technological innovation
Tools for innovation
Competitiveness and innovation

Web 3.0 philosophy and its impact on the business world
Socialisation of the Web
Adaptation of the business world to new technologies

Community Manager
Chief Data Officer
Data Protection Officer
Data Scientist
Other profiles
IT skills development
The Role of the CEO as a leader in transformation

The digital transition of the traditional business model
New business models
Freemium
Long Tail Model
Cloud and SaaS model
Subscription Model
Dropshipping
Affiliation
Infoproducts and E-Learning
Other

Diagnosis of the company's digital maturity
Analysis of innovation in the company
Elaboration of the roadmap
Provision of funding and technological resources
Implementation of the digital transformation plan
Monitoring the digital transformation plan

Success stories in the field of digital marketing
Success stories in the field of artificial intelligence and big data
Success stories in the field of omni-channel and the internet of things
Blockchain success stories
Success stories in the field of metaverse and virtual reality

Characteristics of the new digital customer
Redesigning the customer experience
The transformation of distribution channels: omni-channel
Digital marketing plan
Buyer's Journey
Growth Hacking: growth strategy
Marketing's new role in the conversion funnel

Innovation opportunities arising from globalisation
How to Invent Markets through Innovation
Developmental stages and life cycles
Market entry
Development methodologies

The digital transformation of the value chain
Sports Industry 4.0
Adapting the organisation through talent and innovation
Innovation process models
Innovation management
Innovation system
How to reinvent business through process innovation
Process Innovation through ICTs
Business automation: RPA, RBA and RDA

New markets, channels and consumer habits
Digital competences and soft skills of the digital mindset
Skills for leading processes and teams towards digital transformation
Creation of Digital Marketing strategies

Functions of the mindset profile in the company
New business vision, foundations of the digital mindset
Applying the digital mindset to the creation of new business models

Key success factors in a digital transformation project
Working procedures and speeding up decision making
Digitising the company's mindset

From Traditional Product Manager to Digital Product Manager
Online sales channel: eCommerce and today's consumer profile
Entrepreneurship and startups
Introduction to new methodologies
Development of a "people centricity" culture in the company and digitisation of processes
Toolbox of better tools to streamline digital transformation processes

Definition of Business Intelligence
Information gathering and analysis
Usefulness and purpose of business intelligence
Strategic decision making

Components of business intelligence
Sources of information
The process of extracting, transforming and cleansing data or ETL
Fundamental tools for business intelligence
OLAP tools

What is Project Management?
Project Management Fundamentals
Project Management Methodologies
Project Life Cycle
Project Management Software
History of Agile Methodologies

What are the Agile Principles?
Agile Methodology Fundamentals
What are the advantages of Agile Project Management?
How to apply the Agile Methodology to your project?
Agile Project Management tools and techniques
The most widely used Agile Methodologies

Iteration as an alternative to linear planning
Communication and motivation
Characteristics of participatory leadership
Disruptive thinking and idea development
Trial and error, learning by doing

Leadership applied in the digital environment
Functions of an E-Leader
Effective management of digital equipment
Digital tools and soft skills to optimise digital leadership

What is Big Data?
The era of big data: the background to big data
The benefits of big data
Big Data for business
Open data
Public information

Supporting Big Data in the decision-making process
Operational decision-making
Strategic marketing and Big Data
New trends in management
Practical Exercises

Introduction to artificial intelligence
History
The importance of AI
Types of artificial intelligence
Algorithms applied to artificial intelligence

Relationship between artificial intelligence and big data
AI and Big Data combined
The role of Big Data in AI
AI technologies being used with Big Data

Machine Learning concept and principles
Types of machine learning algorithms
Differences between machine learning and deep learning
The future of machine learning
Examples of machine learning

Differences between virtual reality and augmented reality
Virtual reality applications
Augmented reality applications

Blockchain: background and concept
Cryptocurrencies: the momentum of the blockchain
Types of blockchain networks: public, private and hybrid
Decentralised applications or DAPPs

Blockchain networks: a solution in digital transformation
Interoperability and compatibility between blockchain platforms
Risks and limitations in blockchain networks
Ethical challenges arising from decentralisation

Introduction
Digital Marketing Concept
Functions and objectives of Digital Marketing
Advantages of Digital Marketing
Characteristics of the Internet as a Digital Marketing medium

Types of social networks
The importance of social media today
Prosumer
Valuable content
Viral marketing
The figure of the Community Manager
Social Media Plan
Online Reputation

Importance of SEO
How search engines work
Google: algorithms and updates
How to get out of a Google penalty
SEO Strategy

Introduction to SEM
Main SEM concepts
Bidding system and ad quality
First contact with Google Ads
Creating quality advertisements
Key performance indicators in SEM

What is Inbound Marketing?
Content Marketing
Viral marketing
Video Marketing
Online reputation

Introduction
Relationship marketing
User experience
Social CRM tools

Defining the strategy
Specific accounts
Equipment identification
Defining the tone of communication
Troubleshooting protocol
Frequently Asked Questions (FAQ)
Monitoring
Management, monitoring and loyalty
Measuring customer service management

Email marketing basics
Email marketing objectives
Structure of an email
Types of campaigns

The rise of online commerce
Types of eCommerce
Customer service
Conversion funnels
Success stories

What is copywriting?
Connect, excite and convince
Main copywriting techniques
SEO for Copywriting
The importance of titles

History of e-Sports
e-Sports in South Korea
e-Sports in Europe
e-Sports in Spain
e-Sports as a sport
Education and e-Sports
E-Sport today

Important figures in the sector
Players
Clubs
Publishers
Sponsors
Press and specialised media
Casters and Analysts
Learning and training centres
Event organisers
Investors
Figures from the world of politics
Audience
Streamers

Business ideas
The business of e-Sports
Contribution to some businesses
e-Sports market opportunities

The influence of the players
Importance of physical sport for players
Health risks in eSports and burnout in professional gamers

What is an eSports club?
What are eSports clubs like?
Types of clubs

How to set up an eSports club?
Getting noticed and competing
eSports club signings
Legal form of the clubs

Basic concepts of administration
Phases of administration
Innovation management
App for an eSports club

The impact of sporting events
eSports tourism opportunities
Tourism trends within eSports
Importance of events for the community
The preparation of events

Intel Extreme Masters
League of Legends
Counter Strike
Hearthstone
Overwatch

E-Sports and Social Gaming
The digital product: eSports
Gamers Segmentation
The Success of Twitch

Introduction to Sports Sponsorship
Phases of Sports Sponsorship
Regulation of E-Sports Sponsorship
E-Sports Sponsorship
Types of Sponsorship in eSports

The Profitability of Advertising in e-Sports
Advergaming: a new advertising format
Branded Content in eSports
Storytelling
eSports as a Communication Strategy
Other advertising formats

Basic aspects
Codes of conduct
Disciplinary bodies of the Spanish Professional Video Game League and their competences
Disciplinary bodies of the Esports Integrity Commission
The necessary regulation of e-Sports

Meet the teachers

Qualification

Own Master's Degree in Lifelong Learning in Digital Leadership Applied to Sport awarded by the European University Miguel de Cervantes accredited with 60 University Credits.

Scholarships and grants

Alumni Unemployment Emprende Recommends Group Disability Large family Professionals in the sector

25% Scholarship Alumni

As a reward for the loyalty and trust of our students in the EDUSPORT method, we offer a 25% scholarship to all those who have taken any of our training courses in the past.

20% Scholarship Unemployment

For those who are going through a period of inactivity in the labour market and decide that this is the right time to invest in improving their future prospects.

20% Scholarship Emprende

In line with our commitment to entrepreneurship and attracting professionals who have ventured into their own business initiative, we grant a scholarship of a 15% discount. As a supporting document, the last VAT return of the student who will benefit from this scholarship will be requested.

15% Scholarship Recommends

The recommendation grant comes as a thank you to all those students who recommend us to friends and family. So if you come with a friend or family member you can count on a 15% scholarship.

15% Scholarship Group

Training in a group is always more inspiring. If you enrol with three or more people in any course from our catalogue, you will receive a 15% scholarship.

20% Scholarship Disability

How important to promote inclusive education! We offer a 20% scholarship for those with a disability of 33% or higher, with the necessary documentation required.

20% Scholarship Large Family

We understand the hard work involved in providing a good education for your children. Therefore, we offer a 20% scholarship for families with three or more children. Confirmation of this condition is required.

20% Scholarship Business Sector Professionals

Do you work in the Business area? At EDUSPORT we offer you a discount of 20% so that you can continue to grow as a professional. Don't miss this opportunity and get ready to stand out in the job market!

Alumni Opinions

Silvia G. F.

4,5/5

With this master's degree I have learned to understand the importance of carrying out a good marketing plan before starting any business. The syllabus is very complete, each concept is explained in detail and has been adjusted to what I expected.

Álvaro L. A.

5/5

I opted for this master's degree because I loved the syllabus and the duration. I have learned a lot. It has been really useful. The best thing is being able to go at your own pace. I feel much more prepared. I recommend it.

Sofia T. H.

4,5/5

I have not missed anything, the syllabus is very complete and I have learnt how to manage information security systems. In addition, the work of the teaching team is excellent, they have solved all my doubts very quickly.

Rankings and Awards

QS RATING

QS (Quacquarelli Symonds) is the most important ranking in education. It carries out a worldwide ranking of universities, analysing nearly 1,500 universities, and interviews more than 130,000 academics.

Educa Edtech Group: leader in online education EDUSPORT is part of the Educa Edtech Group, which has been recognised for its work in the field of online education.

Innovatec Ranking

The Innovatec Educational Ranking is responsible for analysing and studying in depth the quality of online education and the different Spanish-speaking training schools. It has numerous indicators and a jury made up of professionals of recognised prestige in the business ecosystem. It is undoubtedly one of the most demanding rankings in the field of education.

The World

El Mundo, one of Spain's leading newspapers with a reach that extends to Latin America, conducts the annual El Mundo Ranking. This thorough evaluation addresses 50 fields of study in order to recognise exceptional programmes in each, as part of its commitment to providing accurate and fully transparent information to its readers.

Financial Magazine

Financial Magazine publishes national and international rankings, focusing on education centres, institutions and platforms at all levels and modalities. More than 400 business schools, universities and training institutions in Spain and Latin America are evaluated.

For EDUSPORT, this distinction is a recognition of the quality and academic excellence of our Online Business School specialised in tax and legal training.

Postgraduate World

Mundo Posgrado is committed to 100 % so that its users get the best advice on postgraduate programmes. Therefore, in February 2023 they published the annual edition of their ranking, through which they select the highest quality postgraduate programmes for their readers. Conducted by expert advisors, it has a strong impact on the international education scene.

Webometrics

The Web of University Ranking focuses on the following indicators: presence, visibility, transparency and academic excellence. This ranking could be labelled as one of the highest quality, as it ranks 31,000 HEIs from more than 200 countries. In addition, it involves scientists working in prestigious public institutions with long experience in metrics-driven evaluations.

Edu Sport in figures

+100K

students
formed

98%

from
satisfaction

+15

years of experience in the training sector

87%

of students repeat at EDUSPORT

These terms and conditions of purchase, together with the web order form sent upon acceptance, constitute a binding contract between the Centre and the user (hereinafter referred to as "the Student") who enrols in any of the training activities offered by the Centre. When submitting your enrolment application, you must tick the box "I accept the General Conditions of Enrolment" (hereinafter, "Conditions") that appears next to the form; or tick the box "I have read and accept the terms and conditions of Educa Edtech Group" available in any of the gateways and/or payment methods provided by the Centre. By ticking this box, the Student declares that he/she has read the present conditions, declares to accept them and gives his/her express consent to all the contents of the contract in the version published at the time of acceptance, committing him/herself unreservedly to their fulfilment.

1. Identification of the parties

The present Conditions have been approved by Educa Edtech Group and, therefore, in compliance with article 10 of the Law 34/2002, of July 11th, on Information Society Services and Electronic Commerce (hereinafter, "LSSICE"), any reference to the "Centre" shall be understood as being made to the entity with which you have contracted your training action. These entities are listed in clause 17 of these Conditions. The Student is identified through the data provided in the order or enrolment form, and is responsible for the truthfulness, updating and accuracy of the same. The Student declares to be over EIGHTEEN (18) years of age, to have the legal capacity to enter into contracts, and to act in his/her own name as a natural person or on behalf of a legal entity. In the latter case, the Student expressly declares that he/she has sufficient power of attorney for such representation. The Centre may refuse to process order requests or cancel the accounts of the Student if the information provided is inaccurate, false or incomplete. The Centre may refuse to process order requests or cancel the accounts of the Student if the information provided is inaccurate, false or incomplete.

2. Object

This contract regulates the terms and conditions applicable to the contracting by the Student of the Centre's training services by enrolling in the training action selected by the Student from those offered on the Website. These conditions are formulated and governed in accordance with Royal Legislative Decree 1/2007, of 16 November, which approves the Revised Text of the General Law for the Defence of Consumers and Users (hereinafter, "TRLGDCU"); Law 7/1998, of 13 April, on General Contracting Conditions; the LSSICE; the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter, "GDPR") and Organic Law 3/2018 of 5 December on the Protection of Personal Data and Guarantee of Digital Rights (hereinafter, "LOPDGDDD").

3. Description of products and services

3.1. The Website offers different types of training programmes ("Courses"; "Experts", "Masters", among others) provided both "at a distance" and "online" (hereinafter, "the programmes" or "the training action").

3.2. Programmes taught in the "distance" mode are those in which the student is provided with the teaching materials (normally books, exercise books, paper-based assessment tests) to facilitate his/her study, as well as the development of the enrolled training action, and must send to the Centre by post the assessment tests that have been set in each case. In the "online" modality, the didactic materials will be available in digital format, through an online platform from which the student will be able to study and progress in his/her studies, carrying out each of the practical activities available and where he/she will carry out the assessment tests set.

3.3. Students will have a tutoring service provided by teachers from the Centre whose activity will focus on resolving their academic doubts; guiding them in their studies; correcting their practical exercises or other types of assessment tests, as well as providing them with complementary study material that they deem appropriate during the period of the training action. The means established by the Centre for communicating with the lecturers shall be mainly the virtual campus, telephone, e-mail and the other channels provided for this purpose. If a training action does not include the tutoring service described above, this will be expressly indicated on the information sheet of the training action available on the Centre's website.

The following information is included in the individual file of each training action:

Mode of delivery;
Price;
Possibility of physical materials;
Timeframe for delivery;
Curriculum and,
Other characteristics or aspects to be taken into account by the student.

3.4. At the end of the training action, and if the corresponding evaluation tests are passed, the student will obtain a diploma issued by the Centre. Some of our training actions have the support or collaboration of third parties (Universities, Business Schools, etc.) and, therefore, it is possible that additional requirements may be demanded in order to obtain them, such as, for example, the number of accesses to the content; compliance with a number of hours of study; passing different evaluations with a specific qualification, etc. In any case, both the information on the Website for each training action, as well as the information provided by the teachers of the Centre, will be provided at all times to the Student, as well as the existence of possible specific deadlines for the completion of the training actions.

3.5. The teachers are solely responsible and competent for assessing whether or not the student passes or fails the different tests and projects presented by the student. Under no circumstances will the payment of the training action entail the obligatory issuing and subsequent sending of the relevant qualification, as this is subject to the fulfilment of all the requirements previously communicated by the teachers.
Within the framework of our training activities, it is imperative to guarantee the academic integrity and authenticity of the projects submitted by our students. To this end, the training activities have an anti-plagiarism policy aimed at safeguarding intellectual honesty and promoting an ethical educational environment.
EDUCA EDTECH GROUP Edificio Educa Edtech - Camino de la Torrecilla, 30, 18200 Maracena, Granada Telephone: 958 050 201 - Web: www.educaedtech.com - Email: info@educaedtech.com This policy implies that all activities and projects submitted by the student may be subject to extensive verification measures to ensure their originality. These measures may include, but are not limited to, the use of advanced plagiarism detection tools; review of manuals by experts; comparison with relevant reference sources, among other tools established by the Centre. The results obtained by the aforementioned control will be communicated to the student. In the event of a percentage of plagiarism equal to or higher than 25.00%, this will result in the failure of the project submitted.

3.6. The Final Projects or Projects required for the passing of certain training actions are not subject to a maximum deadline for correction by the teachers and, therefore, taking into account their competences and level of dedication and excellence in their work, they enjoy total independence and freedom at an academic and professional level, being able to dedicate the necessary and indispensable time that allows them to guarantee the originality, coherence and any other attributes that a Project of this magnitude must have.

3.7. The Centre will inform the Student of the maximum period of time available to complete the training action in which he/she has enrolled. Once the corresponding deadline has expired, the student will have a free extension (the teaching staff will inform the student whether or not they have a free extension) starting from the scheduled end date. Once this period has elapsed without having passed the requirements communicated by the staff of the Centre, the training action will be considered as concluded without the Student having the right to demand the issue of the corresponding qualification, maintaining the Student's access to the online campus in strict consultation mode, without the possibility of making progress or sending tutorials.
In the same way, it will be a prerequisite and indispensable requirement for the completion of the training actions taken, as well as for the issuing and sending of the qualification, to have passed the minimum training period, this being ONE (1) day for every EIGHT (8) hours of duration of the training action taken. The approximate period for the issuing of the corresponding certificate is between FOUR (4) and SIX (6) months from the date of formal completion. This period is established in order to carry out a meticulous issuing process, ensuring the accuracy and integrity of the document. Those official qualifications issued by Educational Institutions are subject to specific issuing deadlines which should be consulted by the student with the Centre.

3.8. The Student accepts that the above deadline may be increased due to exceptional circumstances or force majeure. Should the Student require additional information or have questions about the status of the application, he/she is urged to contact the Student Services department. Notwithstanding the above, the student will have a maximum period for the completion of the training action in which he/she has enrolled. Once this period has elapsed without the final assessment tests having been taken, the training action shall be considered to have been concluded without the issuing of a qualification. In this case, the student may request an extension of the registration fee for an additional period of the same duration as that initially established for the training action, with the possibility of taking the assessments and obtaining the accreditation certificate. The costs inherent to the extension of enrolment are as follows:

Training Action	Cost Enlargement
Courses/Experts/Higher Education/Postgraduate courses	85,00€
Master's degree	495,00€

If the cost of an enrolment formalised by a student is less than €85.00 or €495.00, as established in the table above, the cost for the extension of the enrolled training action will coincide with the amount initially paid by the student for enrolment.
*Training Actions taken through Continuous Training for workers and companies do NOT include a free additional extension. Once the maximum period set by the Centre has expired without having passed the requirements inherent to such training programmes, the student may extend the period of his/her training action by paying the academic fee communicated by the Centre.

3.9. The Centre reserves the right to cancel the registration of the student, without the right to obtain a refund and/or cancel the outstanding fees, in the event of making obscene comments; disrespecting the teachers or the staff of the Centre; violating the intellectual property of the Centre's contents, as well as any other cases that could damage the image of the Centre.

3.10. Policy for Issuing Duplicates of Degrees and other academic certificates Once the student has satisfactorily passed all the academic requirements set by the Centre and those indicated by the teachers, he/she may request the issuing of the corresponding academic documentation. This documentation will include the personal information contained in the identity document with which the student has identified him/herself at the Centre, without the possibility of adaptations or modifications being made to this data. Apostilles, attestations or other operations requested by the student regarding qualifications or other academic documents are subject to special deadlines set by third parties outside the Centre and, therefore, will be communicated in advance to the student by the Centre's staff. Under no circumstances can the Centre be held responsible in the event that the deadlines initially communicated to the student are exceeded. For further clarification, please find attached the fee policy to be assumed by the student for the application and issuing of academic documents:

MASTERS
Digital Title	Private	75,00€
	University	Free
Physical Title	Private	100,00€
	University	160,00€
Apostille	Private	65,00€
	University	120,00€
Digital Certificate (completion, enrolment, grades, pensum...)		40,00€*
Physical Certificate (completion, enrolment, grades, syllabus...)		60,00€*
Tüv Nord Digital Certificate .**		180,00€
Sworn Translation		120,00€

*Please check with the Centre beforehand whether the University can issue certificates/transcripts.
** The student can apply for such a certificate on the basis of the content seen during his/her study that corresponds to the corresponding ISO standard. NOT all studies are associated with a Tüv Nord certificate.

COURSES/EXPERTS/SUPERIOR COURSES/POSTGRADUATE COURSES
Duplicate Digital Title	Private	25,00€
	University	90,00€
Duplicate Physical Title	Private	35,00€
	University	80,00€
Apostille	Private	65,00€
	University	100,00€
Digital Certificate (completion, enrolment, grades, pensum...)		Free
Physical Certificate (completion, enrolment, grades, syllabus...)		60,00€*
Sworn Translation		120,00€

4. Purchasing process

1. Any user can access the information and prices of each training action available on the Website. 2. Before making a purchase or placing an order, the user can ask any questions free of charge using the chat service, the information form, contacting by telephone or via the email address listed in the "Contact" section of the Website, accepting our Privacy Policy beforehand. 3. If you have decided to formalise your enrolment directly from the Website, you must fill in the fields marked as "compulsory" on the corresponding form. The form of payment must be selected and the required data must be entered according to the form chosen, as well as ticking the box, if desired, for payment in instalments. For further information, the student should consult the "Forms of Payment" section of these conditions. 4. In order to complete the purchase process, the student must tick the box "I accept the General Conditions of Enrolment" linked to this text. By ticking this box, the student expressly declares that he/she has read and understood all the stipulations of the contract and accepts them without reservation. The contract will be formalised on receipt of the application form by the Centre. 5. At the end of the process, the Centre will send an acknowledgement of receipt by e-mail or other equivalent means of electronic communication. A training technician from the Centre will contact the student by telephone and, if this is not possible, by email, in order to confirm all personal details for enrolment, the method of payment and the dispatch of materials, if applicable. Throughout the purchase process, the student will be able to resolve any queries via the contact details on our website. The use of these channels for the processing of the order will not entail any additional cost for the student. 6. Once enrolled, the student will access an intranet called "MYLXP" where he/she can consult the list of training activities enrolled and where he/she can consult the general conditions accepted by the student so that these are always available for review. 7. If the enrolled training action is taken using the training credit provided by the entity employing the Student, i.e. through "Continuous Training for workers and companies", it must be taken through the virtual campus of the Instituto Europeo de Estudios Empresariales, S.A.U. regardless of the entity belonging to Educa Edtech Group with which the chosen training action has been contracted.

5. Sending

If the training action includes didactic materials in physical format, they will be sent by a courier company available in the recipient's area, within 24 to 48 hours from the confirmation of the data in accordance with the "Purchase Process" section of these conditions. The price of the products does NOT include VAT, transport and home delivery. The price outside the peninsular territory (Balearic Islands, Ceuta, Melilla and the Canary Islands) will not be applicable to the above, and the conditions for the delivery of materials must be consulted beforehand. Deliveries will be made to the address provided by the student during the enrolment process. The student will be responsible for the accuracy of the data for the delivery address. The delivery schedule chosen by the student (mornings or afternoons) will be indicative and cannot be guaranteed to be carried out in the chosen option, although the Centre will offer the student an alternative in the event that it is not possible to deliver under the requested conditions. In the event of any delay in delivery, the student should contact the Centre as soon as possible so that it can offer a solution to the incident. To notify this type of incident, the student should use any of the contact methods set out in these conditions. The materials that may be included in the enrolled training action (didactic manuals, briefcases, backpacks, pens, tablets, etc.) will have the cost indicated in the enrolled training action file.

6. Withdrawal

In accordance with Article 102 of the TRLGDCU, the Student may exercise his/her RIGHT OF WITHDRAWAL within a period of FOURTEEN (14) calendar days from the date of receipt of the teaching materials for distance learning courses or from the date of receipt of the virtual campus access credentials for online courses. The exercise of the right of withdrawal shall not be subject to any formality, it being sufficient for the student to inform the Centre of his/her wishes within the aforementioned period, indicating his/her name, full address and, if available, telephone number and e-mail address; by sending the cancellation form available on the website or by requesting it directly from the Centre and subsequently sending it by e-mail to the Centre indicated in clause 17 of these general conditions; or by returning the teaching materials received, indicating in the shipment his/her unequivocal declaration of cancellation and identifying the invoice number or personal details used in the enrolment. When teaching materials have been delivered, the student must return them in perfect condition, and the student will be responsible for the cost of returning them, as well as for any damage to the materials, in accordance with the provisions of art. 108 of the TRLGDCU. The return must be made in the same condition in which they were received, which implies that the teaching materials must be returned in conditions that do not indicate improper use or beyond the mere verification of the good condition and functioning of the same. Once the right of withdrawal has been exercised by the Student, the amounts paid by the latter will be refunded within a maximum period of FOURTEEN (14) calendar days, cancelling the enrolment and the Student's access to the tutoring service and the virtual campus. Notwithstanding the above, in the case of training actions given in the "distance" modality, the Centre may withhold the reimbursement of the amounts until it has received the didactic materials to be returned by the Student. If the Student has completed the training action in its entirety, having submitted the assessment tests to obtain the qualification on or before the date of his/her communication to exercise his/her right of withdrawal, this right will not be applicable in accordance with art. 103, a) TRLGDCU.

7. Complementary services

The Centre offers the student, as an additional service to the enrolled training action, a national internship exchange (Spain; to be consulted with the Centre for other countries) to improve the student's academic training, aimed at facilitating his/her labour market insertion and the acquisition or updating of professional competences. Such services will be subject to specific conditions that the student must accept prior to their implementation. Under no circumstances shall the Student be subject to payments or other obligations for services other than those covered by these conditions without his/her express prior consent. The application period for internships is THREE (3) months from the notification of completion for "Course" training programmes or equivalent in duration and number of hours; and SIX (6) months in the case of "Master" training programmes or equivalent in duration and number of hours. In the case of "Masters", the Internship Department will have ONE (1) year to carry out the company search process. For internships in the "Courses" training programmes, the Centre will not carry out any activity related to the search for external internships (but it will carry out the documentary management inherent to the internships) and, therefore, it will be the sole responsibility of the student. The period for the search and start of the placement must coincide with the period of THREE (3) months set for the application for the placement. The performance of this type of work placement may be limited due to the personal or professional situation of the Student, in particular, due to the conditions required by the entities hosting the students; or due to time or geographical availability. Notwithstanding the above, the Centre will make every effort to find an alternative. This service is complementary and, in no case, can it be understood that the entire training catalogue of the Centre directly includes this option for the student. Therefore, it will be the Centre's staff who will be responsible for informing the student about this option. In any case, in order for the Student to be able to request the service referred to in this clause from the Centre, he/she must have paid at least 60.00% of the total enrolment fee and have passed 60.00% of the progress in the training action taken.

7.1. Internship refusal policy The Student may refuse a maximum of TWO (2) companies for internships. The following shall not be valid reasons for refusing an internship: - Failure to obtain financial support; - Inability to join the company where the placement is to be carried out; and - Any other situation that is not due to force majeure.

8. Economic conditions

The price of each training action is shown in the individual file accessible on the Website without the need to provide data, register or enrol in advance. This price includes all applicable taxes and shipping costs, being the total amount payable by the student. When this is offered in each training action, the total price may be subject to payment in instalments if the Student so requests when selecting the "method of payment", and a window will appear with the instalments that may be paid in instalments, depending on the total amount and the method of payment. The payment by instalments will not involve, unless otherwise statedThe student will not have to pay any interest or additional costs. Payment by instalments will give you the option to choose whichever of our available payment options suits you best. As a subscriber to the Centre, you will be charged once a month on the day you subscribe, until the selected instalments have been met. Once the FOURTEEN (14) days foreseen for the exercise of the right of withdrawal have elapsed, both the student and the person who undertakes to pay, that is, if such condition falls to a third person, both are jointly and severally obliged to pay the full amount of the contracted training action. In the event of non-payment of an instalment by the student, the Centre is entitled to claim the whole of the debt, both the overdue and the outstanding amount. Likewise, any bank or management costs that may arise from the non-fulfilment of the payment obligation will be included in the fee, and these costs will be borne by the obligated persons. The mere fact of not paying the enrolment fee or any of the instalments agreed with the Centre or the financial institutions chosen during the enrolment process, according to the due dates established for each form of payment, may lead to the temporary suspension of the student's access to the teaching content and, if applicable, to the cancellation of the enrolment and the effects that this may have produced, without the right to reimbursement. By accepting these Conditions, the student is obliged to pay the full price of his/her enrolment, regardless of whether he/she has decided to abandon the training course during the periods of instruction.

8.1. Supported payment methods

The following is a list of the payment methods available on each of the Websites:

Cash on delivery (method available for Spain): You can pay your purchases directly to the carrier when you receive your order.
Card: You can pay the total amount of your purchase by paying with your card, using the payment gateway. In order for the payment to be accepted by the system, it is essential to have the option to make online payments enabled on your credit card.
Paypal: You can pay for your purchases using the secure payment gateway Paypal which is directly integrated into our website.
Bank transfer: If you choose this payment option, you must pay the corresponding amount by bank transfer to one of our accounts (you must indicate your identification number in the concept of the transfer in order to correctly identify the operation).
Cheques or similar will not be accepted in any of our bank accounts.
The payment can be made through the financial institutions available in the payment gateway, once the training action has been chosen and the enrolment has been confirmed by the student.
There are other payment platforms available such as Flywire, Dlocal, Adyen, Ebank, Stripe.
Bizum.
The means of payment listed here will only be available for certain training activities.

8.2. Financial

The Centre has signed agreements with prestigious financial institutions, both nationally and internationally, to offer its students the best options for financing their enrolments.

If the student chooses to pay for the training action contracted with the Centre through any of the financial institutions available on its website as 'means of payment', the issuing of the diploma will, in any case, be subject to the student's full payment of the instalments agreed with the chosen financial institution.

The user accepts that all his/her personal data will be transferred in full to Aplazame, Sequra or the financial institution offering the website from the moment the user has initiated the contracting of the deferred payment service offered by the latter when choosing the form of payment. This acceptance extends to any third parties that may need to access the files for the proper completion of the contract.

8.3. Methods of payment

In order to proceed with the payment, the student must follow each and every one of the instructions displayed during the contracting process described above.
All means of payment provided by the Centre are subject to verification and authorisation by the entities issuing the means of payment (card issuers and/or payment account issuers), but if said entity does not authorise the payment, the purchase procedure initiated may not be continued, and the purchase and/or order will be automatically cancelled, and the requested service will be understood as not having been contracted.
The charge of the price of the services, the shipping costs, if applicable, as well as any applicable taxes, shall only be made at the time of formalising the contract, unless otherwise communicated by the Centre.
In order to carry out electronic payment, the Centre has installed an e-commerce payment gateway provided by authorised financial institutions. All data provided to the Centre is duly encrypted to guarantee maximum security and confidentiality, and is stored on a secure server certified according to the "Secure Socket Layer" (SSL) protocol.
Under no circumstances will the Centre store the card details provided by the student through the payment gateway, and they will only be kept while the purchase is being made, the payment is being made and until the withdrawal period has elapsed, in order to be able to return the corresponding economic amounts. The financing conditions will correspond to those agreed by the student with the financial institutions chosen by him/her during the enrolment process and the signing of the financing contract.

8.4. Failure to Pay

In the event of default by the party liable for payment, in accordance with these Conditions and, this section being applicable to deferred payments, the party liable for payment shall be liable not only for payment of the principal amount due, but also for any applicable interest for late payment. If, following notification of non-payment by the Centre, no satisfactory response is received from the obligor, the obligor shall be required to pay the amount due within a maximum of SEVEN (07) calendar DAYS. If this deadline is not met, the following actions may be taken: - The adoption of appropriate legal measures to collect the debt. - The invoicing of the expenses derived from the collection management, which must be assumed in full by the party obliged to pay, in accordance with the legislation in force. In addition, the debtor will have the possibility to contact the accounting department to explore reconciliation options and to avoid the accumulation of interest and additional costs. The Centre requires, as a precondition for re-enrolment or the issuing of diplomas or certificates, payment of the outstanding amounts corresponding to any previously enrolled training programme, as well as any interest on late payment or bank and management fees that may be due.

9. Intellectual and industrial property

All the elements of the Website, the platform and the training activities are the exclusive property of the Centre or it has the authorisation or licence of the holders of their exploitation rights. In turn, all trade names, trademarks or distinctive signs, logos, symbols, mixed, figurative or nominative marks that appear on this Website belong to the Centre or it has, with prior authorisation, the right to use them and they are protected by the legislation in force in this regard. When contracting a training activity, the Student receives a limited, non-exclusive and non-transferable licence to use the contents of the same, which shall not be extended to third party users, nor to any other companies or societies with which the Student maintains or may maintain any shareholding or commercial relationship whatsoever. The Student may not under any circumstances, except with the express written consent of the Centre:

Provide or disclose to third parties your login name and password;
Allow third parties access to the contents of the contracted course;
Distribute, communicate, reproduce or copy the content of the course, in any support or medium.

Failure to comply with the provisions of this clause shall be cause for early and automatic termination of the contract, without the need for prior notice, all without prejudice to the responsibilities of the Student with respect to infringements of intellectual and industrial property rights owned by the Centre or third parties. Any use or service not expressly authorised in these Conditions must be requested by the Student to the Centre, so that it can study a possible extension of the licence or contracting of new services, under the conditions agreed by the parties.
Under no circumstances may the Student hide, damage or obscure the visibility of the trademarks, logos, company name and other industrial and/or intellectual property rights of the Centre on the platform or the educational content. Intellectual and industrial property rights shall subsist in the platform and in all its contents, and the Student must respect them, and may not, therefore, by way of example, delete or hide them.
Any infringement of the intellectual and industrial property rights inherent to the Centre, as well as those of its participating and collaborating entities, shall entitle the Centre to cancel and/or annul the orders or registrations that have been formalised by the infringing natural or legal persons.

10. Other educational establishments

Entities that wish to contract training actions from this website to offer or distribute them to their own students, whether they are companies or individuals, must request prior express authorisation from the Centre in order to include them in its catalogue, which must always provide clear and unequivocal information regarding the role of the Centre as a provider, and these entities must limit themselves to presenting themselves as providers or consultants.
Under no circumstances may they include in their catalogues training actions of the Centre that are approved, accredited or given jointly with other educational institutions, especially university degrees. Once authorisation has been obtained, these centres must publish the training actions at a higher price than that established for the latter on the centre's website.

11. Language

The present conditions are formalised in the Spanish language. The Centre may translate these terms and conditions, as well as the privacy policy, or any other operating rules, policies or procedures that may be published on the Website. Notwithstanding the foregoing, the Spanish language version shall prevail in the event of any conflict.

12. Data protection

In accordance with the provisions of the RGPD and LOPDGDD, we inform you that your data will be incorporated into the processing system of the Centre in order to answer your queries and execute the contract to which the interested party is a party. In compliance with current legislation, the Centre informs you that the data will be kept for the period of time strictly necessary to comply with the aforementioned precepts.
The Centre informs that it will proceed to process the data in a lawful, fair, transparent, adequate, relevant, limited, accurate and up-to-date manner. In this regard, the Centre undertakes to adopt all reasonable measures to ensure that the data is deleted or rectified without delay when it is inaccurate. In accordance with the rights conferred by current data protection legislation, you may exercise your rights of access, rectification, limitation of processing, deletion, portability and opposition to the processing of your personal data by sending your request to the postal address indicated above or by e-mail to the following address lopd@innovanet.org
The processing of your personal data is legitimate, once you have given your consent, in accordance with article 6.1 letter a) of the General Data Protection Regulation. We inform you that you may revoke your consent to receive commercial communications at any time by sending an e-mail to the e-mail address: lopd@innovanet.org
You may contact the competent supervisory authority to lodge a complaint if you consider that
timely.

13. Applicable Law and Jurisdiction

These conditions are governed by Spanish law. The resolution of any dispute or question regarding the Website or these legal conditions shall be resolved before the Courts and Tribunals of the city of Granada (Spain). In the event that the Student is a Consumer or User in accordance with the definitions of the TRLGDCU, the resolution of such possible disputes shall be resolved before the Courts and Tribunals of the Student's domicile.
In the event that any of the stipulations contained in this contract should be declared null and void, in whole or in part, by any court or competent authority, the remaining stipulations shall remain valid, unless the parties mutually agree to terminate the agreement. The covenants, clauses and conditions that make up the present document constitute the formal and definitive expression of the declaration of will of the parties, and they must be interpreted by each other, attributing to the dubious ones the meaning that derives from all of them together.
An online dispute resolution system managed by the European Commission is also available to the student via the following link:
https://ec.europa.eu/consumers/odr/main/index.cfm?event=main.home.show&lng=ES
In terms of the provisions of the TRLGDCU, please note that:
"Consumers and users have the possibility of requiring the Centre to formalise a contract; The courses taught, unless otherwise indicated, are not included within the scope of official regulated training (Pre-school Education, Primary Education, Secondary Education, Official Vocational Training, Baccalaureate, University Degree, Official University Master's Degree and Doctorate). It is therefore complementary and/or specialisation training, aimed at acquiring certain competences, skills or aptitudes of a professional nature, and may be considered as a merit in job vacancies and/or competitive examinations, always within the section on Complementary Training and/or Continuing Training, it being essential to review the specific requirements of the specific public job vacancies for which we wish to apply. In this sense, the Centre will not be responsible for the validity or assessment of the training programmes taken in the different processes of competitive examinations or examinations".

The Centre has Complaints and Claims Sheets, which are available to users on request. They can be sent to the e-mail address indicated on the virtual campus or on its website.

14. Legal safeguards for the provision of digital content or services

In the event of any lack of conformity at the time of the provision of digital content or services, whether it is an instantaneous or continuous provision, the Student shall be liable for any lack of conformity that may occur during the duration of the enrolled training programme from the date of delivery of the access codes to the virtual campus.
By means of a simple declaration, the consumer may require the Centre to remedy the lack of conformity, reduce the price or terminate the contract.
Non-conformities that become apparent during the duration of the delivery of the training programme shall be presumed to have existed when the digital content or service was delivered.

Bringing into conformity has to comply with the following rules:

They will be free of charge for the student.
They should be carried out within a reasonable time and without major inconvenience to the consumer,
according to the circumstances.

The Pupil may demand a reduction of the price or termination of the contract.

The price reduction shall be in proportion to the difference between the value of the contents or
compliant digital service and the one provided by the Centre.
With regard to supply contracts for a period of time in exchange for a price,
the reduction shall apply to the period of time during which digital content or services
have not been compliant.
Termination does not apply where the non-conformity is minor.

The student may choose these options when the remedy has not been possible due to the
following causes:

The remedy is impossible or disproportionate.
The Centre has not brought the goods into conformity.
When a new non-conformity appears after the Centre's attempt to put in place the necessary measures
compliant digital content or services.
Non-conformity is so serious that it justifies termination or reduction of the price.

The Centre shall be obliged to carry out the following actions:

It shall reimburse the consumer for all amounts paid under the contract.
It will comply with data protection regulations.

For her/his part, the Alumna/the Alumna/the Alumna/o:

You will not use the content or make it available to third parties.
Where the digital content has been provided on a tangible medium, the Student or
user, at the request and expense of the Centre, shall return the hardware to the latter without
undue delay.
No payment can be claimed from you for any use made of the content or services.
during the period prior to the termination of the contract during which the contents or
digital services have not been compliant.

15. Recordings of telephone conversations

In accordance with the provisions of the General Data Protection Regulation (GDPR) and the Organic Law on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), we wish to inform you that telephone conversations with the Centre may be recorded, in terms of the provisions of art. 6.1. letter f) GDPR.
The recording of these conversations shall be carried out solely for the purpose of ensuring the quality of service. These recordings may be used for quality control, staff training, dispute resolution and fraud prevention purposes. By participating in a telephone conversation with the Centre, you agree and consent that the call may be recorded for these legitimate purposes. However, please be assured that any personal data collected during these recordings will be treated in accordance with our privacy policies and applicable data protection laws.
Likewise, the Centre guarantees that, in terms of the provisions of the relevant applicable regulations, the necessary risk analyses, impact assessments and the adoption of organisational and technical security measures have been carried out.
With regard to the recording of telephone calls, these shall be kept for a period of THREE (3) months from the date of recording. Once this period has elapsed, the telephone recordings will be anonymised, deleting the audio but keeping the transcriptions of the conversations without keeping any data or other information that could identify the users.

16. Information published on other websites

Users of the services or products offered by the Centre must exercise due care when accessing information on external websites and take the necessary precautions to verify the veracity of such information, which must be confirmed with the Centre. In no event shall the Centre be liable for any loss or damage arising from the use of or reliance on information published on other websites.

17. List of centres

The list of centres to which the General Conditions of Enrolment apply is as follows:
a) EUROINNOVA BUSINESS SCHOOL, S.L. (EUROINNOVA INTERNATIONAL ONLINE EDUCATION) a company incorporated under Spanish law with registered office at Camino de la Torrecilla N.º 30, Edificio Educa Edtech, C.P. 18.200, Maracena (Granada), with N.I.F. No. B18715144 and duly registered in the Mercantile Register of Granada in Volume 1849, Folio 27, Page GR-34883.
b) INSTITUTO EUROPEO DE ASESORÍA FISCAL, S.L. (INEAF) a company incorporated under Spanish law, with registered office at Camino de la Torrecilla N.º 30, Edificio Educa Edtech, Office 37, C.P. 18.200, Maracena (Granada), with N.I.F. No. B19501949 and duly registered in the Mercantile Register of Granada in Volume 1468, Folio 5, Page GR-41975.
(c) EDUCA OPEN, S.L. (EDUCA OPEN) a company incorporated under Spanish law, with registered office at Camino de la Torrecilla N.º 30, Edificio Educa Edtech, Office 43, C.P. 18.200, Maracena (Granada), with N.I.F. No. B56141955 and duly registered in the Mercantile Register of Granada in Volume 1836, Folio 113, Page GR-59547.
d) SOLUCIONES INTEGRALES DE FORMACIÓN Y GESTIÓN STRUCTURALIA, S.A.U. (STRUCTURALIA) a company incorporated under Spanish law, with registered office at Avenida de la Industria, N.º 4, Planta 1ª, C.P. 28.108, Alcobendas (Madrid), with tax identification number A82914417 and duly registered in the Mercantile Register of Madrid in Volume 16271, Folio 72, Page M-276209.
e) ESTUDIOS EUROPEOS DE POSTGRADADO Y EMPRESA, S.L.U. (CEUPE) a company incorporated under Spanish law, with registered office at Calle Rosa de Lima 1 bis, escalera C, Planta 1ª, Puerta 37, C.P. 28.290, Las Rozas (Madrid), with tax identification number B86256419 and duly registered in the Mercantile Register of Madrid in Volume 29017, Folio 72, Page M522514.
f) INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES, S.A.U. (INESEM) a company incorporated under Spanish law, with registered office at Camino de la Torrecilla N.º 30, Edificio Educa Edtech, Office 36, C.P. 18.200, Maracena (Granada), with N.I.F. No. A18882233 and duly registered in the Mercantile Register of Granada in Volume 1336, Folio 117, Page GR-35897.

Lifelong Learning Master's Degree in Digital Leadership Applied to Sport

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Lifelong Learning Master's Degree in Digital Leadership Applied to Sport | EDUSPORT

Who can access the training?

Objectives

Career opportunities

Subject matter

MODULE 1. BASIC ELEMENTS OF SPORT

DIDACTIC UNIT 1. HISTORICAL EVOLUTION: DIFFERENT USES OF SPORT

UNIT DIDACTIC UNIT 2. ANATOMY INVOLVED IN PHYSICAL ACTIVITY

UNIT DIDACTIC UNIT 3. PHYSIOLOGY INVOLVED IN PHYSICAL ACTIVITY

DIDACTIC UNIT 4. BASIC PHYSICAL QUALITIES

DIDACTIC UNIT 5. PSYCHOMOTOR QUALITIES AND WAYS TO ACHIEVE THEIR DEVELOPMENT

DIDACTIC UNIT 6. TRAINING THEORY AND PRACTICE

DIDACTIC UNIT 7. PROGRAMME AND ORGANISATION OF TRAINING SESSIONS

DIDACTIC UNIT 8. TECHNIQUE AND TACTICS OF SPORTS. SPORTS INITIATION

DIDACTIC UNIT 9. BASIC REGULATIONS OF EACH SPORT

HEALTH AND SAFETY REGULATIONS IN THE USE OF SPORTS MATERIALS AND FACILITIES.

DIDACTIC UNIT 11. SPORTS INJURIES. PREVENTION AND TREATMENT

DIDACTIC UNIT 12. FIRST AID

DIDACTIC UNIT 13. CLIENT CONTACT AND TREATMENT

MODULE 2. ENTREPRENEURSHIP IN SPORT

DIDACTIC UNIT 1. SPORT ORGANISATION MANAGEMENT MODELS

DIDACTIC UNIT 2. PUBLIC MANAGEMENT OF SPORTS ORGANISATIONS

UNIT DIDACTIC UNIT 3. PRIVATE MANAGEMENT OF SPORTS ORGANISATIONS

UNIT DIDACTIC UNIT 4. THE MANAGEMENT AND PLANNING OF SPORTING EVENTS

DIDACTIC UNIT 5. DIRECTION AND MANAGEMENT OF SPORTS INFRASTRUCTURES

DIDACTIC UNIT 6. IMPACT AND BENEFITS OF SPORTING EVENTS

MODULE 3. DIGITAL TRANSFORMATION IN THE SPORTS INDUSTRY

DIDACTIC UNIT 1. INTRODUCTION TO DIGITAL TRANSFORMATION

DIDACTIC UNIT 2. SOCIETY 3.0

DIDACTIC UNIT 3. NEW DIGITAL ECOSYSTEM

DIDACTIC UNIT 4. NEW BUSINESS MODELS IN THE DIGITAL ENVIRONMENT

DIDACTIC UNIT 5. DIGITAL TRANSFORMATION PLAN

UNIT DIDACTIC UNIT 6. SUCCESS STORIES IN DIGITAL TRANSFORMATION APPLIED TO SPORT

DIDACTIC UNIT 7. THE NEW DIGITAL SPORTS CUSTOMER

DIDACTIC UNIT 8. NEW MARKETS, NEW OPPORTUNITIES IN THE SPORTS SECTOR

UNIT DIDACTIC UNIT 9. INNOVATION IN ORGANISATIONAL PROCESSES IN SPORTS COMPANIES

MODULE 4. FUNDAMENTALS OF THE DIGITAL MINDSET, THE NEW PHILOSOPHY FOR BUSINESS DEVELOPMENT

DIDACTIC UNIT 1. INTRODUCTION TO THE NEW DIGITAL ECOSYSTEM

DIDACTIC UNIT 2. APPLYING THE MINDSET TO THE COMPANY

DIDACTIC UNIT 3. DIGITALISING MANAGEMENT AND ORGANISATION

DIDACTIC UNIT 4. INTRODUCTION TO DIGITAL PRODUCT MANAGEMENT

DIDACTIC UNIT 5. INTRODUCTION TO BUSINESS INTELLIGENCE

DIDACTIC UNIT 6. BUSINESS INTELLIGENCE COMPONENTS

MODULE 5.AGILE METHODOLOGY AND DIGITAL LEADERSHIP

DIDACTIC UNIT 1. AGILE METHODOLOGY: THE REVOLUTION IN PROJECT DEVELOPMENT

UNIT DIDACTIC UNIT 2. HOW TO DEVELOP QUALITY PRODUCTS AND SERVICES THROUGH AGILE METHODOLOGY

DIDACTIC UNIT 3. AGILE PLANNING. AGILE LEADERSHIP AND CREATIVITY

DIDACTIC UNIT 4. DIGITAL LEADERSHIP

MODULE 6. ELEMENTS FOR IMPLEMENTING DIGITAL TRANSFORMATION

DIDACTIC UNIT 1. INTRODUCTION TO BIG DATA

DIDACTIC UNIT 2. BIG DATA AND MARKETING

DIDACTIC UNIT 3. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE

DIDACTIC UNIT 4. RELATIONSHIP BETWEEN ARTIFICIAL INTELLIGENCE AND BIG DATA

DIDACTIC UNIT 5. MACHINE LEARNING

DIDACTIC UNIT 6. VIRTUAL REALITY: FIELDS OF APPLICATION

DIDACTIC UNIT 7. TECHNOLOGICAL FUNDAMENTALS AND PRINCIPLES

DIDACTIC UNIT 8. BLOCKCHAIN'S CONTRIBUTION TO DIGITAL TRANSFORMATION: POSSIBILITIES AND LIMITATIONS

MODULE 7. DIGITAL MARKETING

DIDACTIC UNIT 1. CONCEPTUALISATION OF DIGITAL MARKETING

DIDACTIC UNIT 2. CONTEXTUALISATION OF SOCIAL MEDIA

DIDACTIC UNIT 3. ORGANIC POSITIONING: SEO

DIDACTIC UNIT 4. SEM: PERFORMAN MARKETING

DIDACTIC UNIT 5. INBOUND MARKETING

DIDACTIC UNIT 6. SOCIAL CRM

DIDACTIC UNIT 7. CUSTOMER SERVICE MANAGEMENT IN SOCIAL MEDIA

DIDACTIC UNIT 8. EMAIL MARKETING

DIDACTIC UNIT 9. E-COMMERCE

DIDACTIC UNIT 10. COPYWRITING

MODULE 8. E-SPORT MANAGEMENT

DIDACTIC UNIT 1. INTRODUCTION TO E-SPORTS

DIDACTIC UNIT 2. VIDEO GAMES & E-SPORTS: MAIN SECTORS

DIDACTIC UNIT 3. BUSINESS MARKET IN E-SPORTS

DIDACTIC UNIT 4. IMPORTANCE OF PLAYERS IN E-SPORTS

DIDACTIC UNIT 5. THE IMPORTANCE OF CLUBS IN E-SPORTS

DIDACTIC UNIT 6. SETTING UP AN E-SPORTS CLUB

DIDACTIC UNIT 7. E-SPORTS CLUB MANAGEMENT

DIDACTIC UNIT 8. IMPORTANCE OF E-SPORTS EVENTS AND COMPETITIONS