1. Introduction to Sports Sponsorship
  2. Phases of Sports Sponsorship
  3. Regulation of E-Sports Sponsorship
  4. E-Sports Sponsorship
  5. Types of Sponsorship in eSports

  1. The Profitability of Advertising in e-Sports
  2. Advergaming: a new advertising format
  3. Branded Content in eSports
  4. Storytelling
  5. Product Placement
  6. eSports as a Communication Strategy
  7. Other advertising formats
  8. E-Gamers as brand ambassadors

  1. Advantages of online advertising
  2. What is Google Ads?
  3. Google Ads Basics
  4. Create a Google Ads account
  5. Campaigns, ad groups and keywords
  6. Keyword planner
  7. Adwords Editor

  1. Operation
  2. Campaign configuration
  3. Announcements:
  4. Bids and budgets
  5. Campaign management, measurement and monitoring
  6. Optimisation

  1. Introduction
  2. Campaign configuration
  3. Announcements:
  4. Audiences, segmentation and remarketing
  5. Measurement and optimisation

  1. Advantages of mobile advertising
  2. Bidding and segmentation
  3. Announcements:
  4. Measurement