- Introduction to Sports Sponsorship
- Phases of Sports Sponsorship
- Regulation of E-Sports Sponsorship
- E-Sports Sponsorship
- Types of Sponsorship in eSports
- The Profitability of Advertising in e-Sports
- Advergaming: a new advertising format
- Branded Content in eSports
- Storytelling
- Product Placement
- eSports as a Communication Strategy
- Other advertising formats
- E-Gamers as brand ambassadors
- Advantages of online advertising
- What is Google Ads?
- Google Ads Basics
- Create a Google Ads account
- Campaigns, ad groups and keywords
- Keyword planner
- Adwords Editor
- Operation
- Campaign configuration
- Announcements:
- Bids and budgets
- Campaign management, measurement and monitoring
- Optimisation
- Introduction
- Campaign configuration
- Announcements:
- Audiences, segmentation and remarketing
- Measurement and optimisation
- Advantages of mobile advertising
- Bidding and segmentation
- Announcements:
- Measurement