- Society and sport
- Green Card for Sport
- Spain and sports facilities
- Educational centres and sports activities
- Sports venues
- Space Requirements and conditions
- The car parks
- Aquatic facilities
- Sports fields
- Playing fields
- Entrance and reception
- Reception: Location and characteristics
- Accessibility
- Toilets and sanitary spaces
- The stands
- Accessibility information and signage requirements
- Legislation and architectural barriers
- Planning
- Phases of planning
- Principles in the design of sports facilities
- Needs and functions in facilities
- Introduction
- Digital Marketing Concept
- Functions and objectives of Digital Marketing
- Advantages of Digital Marketing
- Characteristics of the Internet as a Digital Marketing medium
- The 5F's of Online Marketing
- Forms of Online Marketing
- Marketing as a business philosophy or culture
- Digital marketing vs. traditional marketing
- Commercial research in digital marketing
- Integration of the Internet in the Marketing Strategy
- Digital marketing strategy
- Strategic Internet marketing
- Exchange of sporting goods
- Consumption of sports entertainment
- Marketing strategies of sports service providers
- Life cycle and specificity of a sports service
- Sports communication policy
- Types of users in sports facilities
- Communication with the user
- Assistance and attention to users in sports facilities
- Definition of Management in the business context
- Difference between traditional management and process management
- Classification of Processes
- Principles of Process Management
- Process Modelling
- Introduction to business strategy
- Strategic thinking
- Key aspects of the strategy
- Types of strategies
- Vision, mission and corporate values
- Outline of the strategic process
- Organisation and planning levels of the strategic decision
- The strategic business units
- Concept and typology of the environment
- Analysis of the general environment PEST/EL
- Analysis of the specific environment
- PORTER Analysis
- Degree of rivalry between competitors
- Threat of entry of new competitors
- Threat of substitute products
- Bargaining power of customers
- Bargaining power of suppliers
- The strategic profile of the company
- SWOT analysis
- Product portfolio matrices as models for strategic analysis
- BCG or growth-market share matrix
- McKinsey General-Electric or McKinsey Competitive Position-Sector Attractiveness Matrix
- DLA or competitive position-sector maturity matrix
- Generation of strategic options
- Strategy formulation and selection
- Criteria for choosing and evaluating the strategy
- Implementation of the strategy
- New organisational design
- Resource availability
- Monitoring and evaluation of results
- Initiation of corrective adjustments
- Balanced Scorecard
- Strategic diagnosis in sport
- Strategies in sport management
- Implementation of the sports strategy
- Monitoring and evaluation in sport strategy
- Introduction
- Human Resource Planning Concept
- Importance of Human Resource planning: advantages and disadvantages
- Objectives of Human Resource planning
- Prerequisites for HR planning
- Human Resource Planning Models
- The special case of SMEs
- Introduction
- Types of coaching
- Phases of the process
- An initial coaching session
- Risks of the coaching process
- Techniques for the coaching process
- The need to assess
- Redarchies and other forms of motivational work
- Types of motivation and standards of effectiveness
- The HR manager as a team motivator
- The use of new technologies in the search for work
- Employer Branding Strategy
- The knowledge society
- Knowledge management
- Talent as an element of differentiation
- Talent management
- Spotting talent in the company
- Attracting, developing and retaining talent
- Voluntary case study: NASA and knowledge management
- The employment contract
- Temporary employment agencies (ETT)
- Working time
- Types and modalities of employment contracts
- Permanent contracts
- Temporary contracts
- Contracts for people with disabilities
- Conversion of internship, relief and early retirement replacement contracts into open-ended contracts
- Other types of contracts
- Wages: elements, payment, SMI, extra pay, receipt and guarantees
- Social Security contributions
- Personal income tax withholding
- List of solved exercises
- Introduction to the Concept of Quality
- Definitions of Quality
- The role of quality in organisations
- Quality costs
- Benefits of a quality management system
- The three levels of quality
- Management and Quality Management
- Concepts related to Quality Management
- Quality design and planning
- Benchmarking and Quality Management
- Process Re-engineering
- Introduction
- Development and Environment
- Sustainable development
- Human Rights and Sustainable Development
- International Environmental Law
- What can we do?
- Total Quality Strategies
- Quality Information Systems
- The Strategic Vision of Quality
- Quality Learning
- Introduction to the basic principles of the Quality Management System
- Customer focus
- Leadership
- STAFF PARTICIPATION
- Process-based approach
- Improve
- Evidence-based decision making
- Relationship management
- PDCA (Plan/Do/Check/Act) Cycle
- Brainstorming
- Cause-Effect Diagram
- Pareto Diagram
- Frequency histogram
- ISAMA models for process improvement
- Improvement teams
- Quality Control Circles
- Tidiness and cleanliness: the 5s
- Six SIGMA
- ISO 9000 and 9001 standards
- The High Level Structure
- Main drivers for the development of ISO 9001:2015
- Quality in Sports Services
- Quality in Sports Organisations today
- The Internal Approach to Quality Management in Sports Facilities
- The External Approach to Quality Management in Sports Facilities
- Complaints, suggestions and claims systems for sports facilities
- Key aspects of customer service
- Assertive Behaviour
- Historical development of the facilities
- Sports facilities in Spain
- New keys to public sports management
- Improving public sports management
- Structure and organisation in private management
- The sports industry
- Challenges for the future of sports organisations
- Strategic plan
- Phases of planning
- Sport planning: objectives, goals and targets
- Temporal and geographical planning
- Protocol
- Use of facilities in sport
- Framing supply and demand
- The sports project
- Project management
- Management functions
- Functions of the sub-directorate
- Functions of the infrastructure maintenance department
- Functions of the project sub-directorate
- Functions of the monitoring department
- Functions of the subdirectorate for administration and finance
- Functions of the material resources department
- Functions of the financial resources department
- Functions of the human resources department
- Socio-economic sphere and improvement of spaces
- Socio-political benefits of organising events
- Repression of sporting events
- Fitness Concept
- Wellness concept, evolution from fitness to wellness
- Functional adaptation to physical activity
- Energy metabolism
- Cardiovascular adaptation
- Adaptation of the respiratory system
- Hypertrophy - Hyperplasia
- Muscle Distensibility: Limits-Adaptive Increase
- Nervous and endocrine system adaptation
- Fatigue and recovery
- Absolute or relative contraindications from/to the practice of physical activity
- Body and postural hygiene
- Physical Condition - Physical Capacities
- Physical Capabilities and Athletic Performance (traditional concept)
- Fitness in Fitness - Components
- Coordinative capacities
- Fundamentals in the field of fitness-wellness
- Benefits in the practice of physical activities
- Psychological and social effects of fitness on health
- Development of psychosocial skills through fitness-wellness
- Personal trainer concept
- Basic functions of the personal trainer
- Areas of personal trainer development
- Customer profile
- Keys to success for personal trainers
- Introduction to guided activities
- Importance of the session
- Typology of targeted activities
- Programming concept
- Elements of programming
- Theory and practice of programming techniques in the fitness field
- Elaboration-sequential progression of each type of activity
- Cardiovascular programmes with auxiliary apparatus or machines for cardiovascular improvement
- Cardiovascular programmes with activities derived from modalities with music
- Toning or interval programmes
- Postural proprioception and movement mastery programmes
- Foundations - theoretical framework
- Elements of programming
- Theory and practice of programming techniques in the field of group fitness with musical support.
- Elaboration - sequential progression of each type of activity
- Cardiovascular programmes with auxiliary apparatus and/or machines for cardiovascular improvement
- Cardiovascular programmes with activities derived from aerobics or dance
- Toning or interval programmes
- Postural proprioception and movement control programmes, based on gentle gymnastics.
- The training session
- Choreographic progression in the training session
- Planning
- The evaluation
- The session
- Creation of healthy habits within the fitness-wellness programme
- Promotion and information
- Circulation of people and materials
- Provision of facilities and material resources
- Selection and coordination of human resources in the organisation of events in the field of fitness.
- Dynamisation of events in the field of dry and aquatic fitness.
- Techniques and tools for the evaluation of animation projects
- Application of safety and prevention rules and measures in the development of events in the field of fitness.