1. History of journalism and journalistic models throughout the history of journalism
  2. The Information Society
  3. Journalism as an essential public service
  4. The journalist's responsibility as an opinion leader
  5. Ethical and deontological codes in journalism
  6. Advertising and public relations
  7. The hearing

  1. The origin of sporting competition
  2. Olympic sport
  3. Major international sporting events and competitions
  4. Top records and achievements in international sport
  5. The sporting disciplines with the greatest impact worldwide
  6. Basic notions on the vocabulary and semantic field of sport
  7. Where the world of sport is heading

  1. First steps in international women's sport
  2. The professionalisation of women's sport
  3. Top records and achievements in international women's sport
  4. Current and future outlook for women's sport

  1. Sporting regulations
  2. The legal system of sanctions in sport
  3. Doping in sport
  4. Legal bodies and control regulations in sport

  1. The International Olympic Committee
  2. Sports federations
  3. Continental and international sports bodies and institutions
  4. Management and direction of sport entities

  1. Internal communication in sports organisations
  2. Identity, corporate image and marketing communication
  3. Institutional relations
  4. Relationship with the social mass and the geographical community
  5. Relations with the media

  1. Protocol and basic considerations when organising a sporting event
  2. The role of law enforcement at sporting events
  3. The production task in the broadcasting of a sporting event
  4. Editing and production of sports programmes on set or film sets

  1. Documentation and research in the field of sport
  2. Selection, filtering and contrasting sources in sport
  3. The collection of documentary material
  4. The interview in sports journalism

  1. The work of the chronicler
  2. Preview, chronicle, counter-chronicle and opinion column
  3. Sports reporting
  4. The athlete interview on paper

  1. Sports narration and voice-over on the airwaves
  2. The crucial role of the wireless microphone in a sports competition
  3. The mixed zone
  4. Other roles in sports broadcasting: analyst, commentator, etc.
  5. The carousel format
  6. Advertising and animation in sports radio
  7. The evening slot: an atypical prime time slot
  8. Radio reporting in sport
  9. Audio editing and sound desk operation

  1. Television sports broadcasting
  2. Work on the ground
  3. Other important roles in sports journalism
  4. The box interviews
  5. The sports talk show as a star format
  6. Intros, directs and connections
  7. Features/ENG's
  8. Basics of the technical preparation of a sports programme or sports broadcasting
  9. Video editing and post-production

  1. The rise of digital media in the sporting world
  2. Genres and formats in digital sports journalism
  3. The fruitful fusion of sport and the multimedia universe
  4. Infographics and dynamic data visualisation
  5. Sport on social media
  6. The new platforms for generating and broadcasting sports content: YouTube, Twitch, etc.
  7. E-Sports

                          1. Types of social networks
                          2. The importance of social media today
                          3. Prosumer
                          4. Valuable content
                          5. Viral marketing
                          6. The figure of the Community Manager
                          7. Social Media Plan
                          8. Online Reputation

                          1. Introduction
                          2. Relationship marketing
                          3. User experience
                          4. Social CRM tools
                          5. Customer Service on Facebook
                          6. Customer Service on Twitter
                          7. Customer Service on Instagram

                          1. What is copywriting?
                          2. Connect, excite and convince
                          3. Main copywriting techniques
                          4. SEO for Copywriting
                          5. The importance of titles

                          1. Content Management System CSM
                          2. Blogs and Wordpress
                          3. SEO positioning
                          4. Smart content
                          5. Social Monitoring

                          1. First steps with Facebook
                          2. Facebook for Business
                          3. Fanpage configuration
                          4. Messaging settings: Facebook Messenger
                          5. Type of publications
                          6. Creation of events
                          7. Facebook Marketplace
                          8. Site administration
                          9. Facebook Insights

                          1. Introduction to Instagram
                          2. Instagram for business
                          3. Content creation
                          4. Use of Hashtags
                          5. Instagram Stories
                          6. Creative tools
                          7. Collaboration with influencers
                          8. Main statistics

                          1. Introduction to Twitter
                          2. Twitter basics
                          3. Twitter for business
                          4. Customer service via Twitter
                          5. Contents
                          6. Use of Hashtags and Trending Topic
                          7. Twitter Analytics
                          8. TweetDeck
                          9. Audiense
                          10. Hootsuite
                          11. Bitly

                          1. Introduction to Youtube
                          2. Video Marketing
                          3. Create a company channel
                          4. Channel optimisation
                          5. Content creation
                          6. Management of comments
                          7. Youtube Analytics
                          8. Youtube vs Vimeo
                          9. Keyword Tool
                          10. Youtube Trends

                          1. Introduction to Facebook Ads
                          2. Types of Campaigns and Advertising Objectives
                          3. Segmentation: audiences
                          4. Budget
                          5. Formats of advertisements
                          6. Locations
                          7. Ad Manager
                          8. Ad tracking and optimisation

                          1. Introduction to Instagram Ads
                          2. Advertising objectives
                          3. Types of advertisements
                          4. Ad Manager
                          5. Budget
                          6. Instagram Partners
                          7. Segmentation

                          1. Advertising objectives
                          2. Twitter audiences
                          3. Types of advertisements
                          4. Ad Manager
                          5. Campaign creation and optimisation
                          6. Twitter Cards
                          7. Tracking code installation
                          8. Remarketing lists

                          1. Advantages of Youtube advertising
                          2. Youtube and Google Adwords
                          3. Types of advertisements on Youtube
                          4. Youtube advertising campaign with Google Adwords
                          5. Creating advertisements from Youtube

                          1. Commercial communication
                          2. The commercial communication mix: personal selling, advertising, public relations, sales promotion and direct marketing.
                          3. The global communication of the company: corporate identity and image

                          1. Definition of Advertising
                          2. Advertising Communication Processes
                          3. Advertising Communication Techniques

                          1. The need for an in-house advertising department
                          2. Functions of the Advertising Department
                          3. Determining the advertising budget
                          4. The selection of the advertising company

                          1. The Advertising Agency
                          2. Organisational chart of an Advertising Agency
                          3. Classification of Agencies
                          4. The economic rationale and relations

                          1. Concept and classification
                          2. Advertising Media
                          3. Internet and Advertising
                          4. Animation and Marketing
                          5. Telemarketing
                          6. Advertising Strategies

                          1. Introduction
                          2. Today's customer
                          3. The potential customer
                          4. Market Trading Platform

                          1. The Organisational Environment

                          1. The study of purchasing behaviour: characteristics, scope and interrelationships with other disciplines
                          2. The constraints on consumer purchasing behaviour
                          3. Types of purchasing behaviour and stages in the buying process in consumer markets
                          4. Organisational buying behaviour: determinants, types of behaviour and stages in the industrial purchasing process

                          1. Importance of market segmentation strategy in the organisations' strategy
                          2. The criteria for segmenting consumer and industrial markets. Requirements for effective segmentation
                          3. Market hedging strategies
                          4. A priori and a posteriori market segmentation techniques.

                          1. Demand analysis. Concept, dimensions and conditioning factors of demand.
                          2. Concept of market share of a brand: determination and analysis of its components
                          3. Explanatory models of brand selection and brand switching
                          4. Factors conditioning the structural attractiveness of a market or segment

                          1. Components of a marketing information system
                          2. Concept, objectives and applications of market research
                          3. Methodology for conducting a market research study

                          1. What is Joomla!
                          2. What is a CMS?
                          3. Features and versions
                          4. History of the project
                          5. What's new in Joomla!

                          1. Download the pack
                          2. Installing Xampp
                          3. Check Xampp installation
                          4. Install Joomla!

                          1. Front-end and back-end
                          2. Control panel
                          3. Site parameters
                          4. System parameters
                          5. Server parameters
                          6. Permits
                          7. Text filters.
                          8. Toolbar

                          1. Joomla Hierarchy
                          2. Create and edit categories
                          3. nested categories
                          4. Toolbar
                          5. Batch Process
                          6. Editor TinyMCE
                          7. Create and edit articles
                          8. Article options
                          9. Metadata information

                          1. Insert images in articles
                          2. Embedding videos in articles
                          3. Embedding my videos and images in articles
                          4. Insert anchor points
                          5. Menu properties
                          6. Menu batch processing

                          1. Types of menus
                          2. Articles
                          3. Search
                          4. Smart Search
                          5. Electronic channels
                          6. Contacts
                          7. System links
                          8. Tags
                          9. Configuration Manager
                          10. Privacy
                          11. Embedded URL
                          12. Users

                          1. Contacts
                          2. External ad servers
                          3. Redirections

                          1. Module Manager
                          2. Description
                          3. Create and Edit a module
                          4. Default modules
                          5. Menu
                          6. Customised module

                          1. Types of users
                          2. Registration and password recovery
                          3. User Manager
                          4. Create and Edit a user group
                          5. Create and Edit a user
                          6. Registered users - Modify articles
                          7. User menu
                          8. User Notes.

                          1. Extensions
                          2. Extensions manager
                          3. Installing an extension
                          4. Plugin Manager
                          5. Different types of Plugin
                          6. Language Manager

                          1. Structure of a template
                          2. Download templates
                          3. Installing templates
                          4. Template Manager
                          5. Edit templates
                          6. Multimedia manager

                          1. Backing up
                          2. Sign up for a free server
                          3. Import the database to a remote server.
                          4. Connection of the website with the database.