- Types of social networks
- The importance of social media today
- Prosumer
- Valuable content
- Viral marketing
- The figure of the Community Manager
- Social Media Plan
- Online Reputation
- Social networks applied to the world of sport
- Figures involved in the social media and sport environment
- Objectives and strategies of Sport Social Media Management
- Success stories
- First steps with Facebook
- Facebook for Business
- Fanpage configuration
- Messaging settings: Facebook Messenger
- Type of publications
- Creation of events
- Facebook Marketplace
- Site administration
- Facebook Insights
- Introduction to Instagram
- Instagram for business
- Content creation
- Use of Hashtags
- Instagram Stories
- Creative tools
- Collaboration with influencers
- Main statistics
- Introduction to Twitter
- Twitter basics
- Twitter for business
- Customer service via Twitter
- Contents
- Use of Hashtags and Trending Topic
- Twitter Analytics
- TweetDeck
- Audiense
- Hootsuite
- Bitly
- Introduction to Youtube
- Video Marketing
- Create a company channel
- Channel optimisation
- Content creation
- Management of comments
- Youtube Analytics
- Youtube vs Vimeo
- Keyword Tool
- Youtube Trends
- Introduction to Twitch
- The success of Twitch
- Generate subscribers on Twitch
- Contents and recommendations
- Twitch and influencers
- Streamlabs
- Advertising on Twitch
- Monitoring and measuring results
- What is Tiktok and how does it work?
- Content creation on TikTok
- Strategies for gaining followers (hashtags, likes, challenges...)
- The role of marketing in Tiktok
- Tiktok and influencers
- Tiktok Ads
- Introduction to Facebook Ads
- Types of Campaigns and Advertising Objectives
- Segmentation: audiences
- Budget
- Formats of advertisements
- Locations
- Ad Manager
- Ad tracking and optimisation
- Power Editor
- Facebook Pixel
- Introduction to Instagram Ads
- Advertising objectives
- Types of advertisements
- Ad Manager
- Budget
- Instagram Partners
- Segmentation
- Advertising objectives
- Twitter audiences
- Types of advertisements
- Ad Manager
- Campaign creation and optimisation
- Twitter Cards
- Tracking code installation
- Remarketing lists
- Advantages of Youtube advertising
- Youtube and Google Adwords
- Types of advertisements on Youtube
- Youtube advertising campaign with Google Adwords
- Creating advertisements from Youtube
- Types of content in the field of sport
- Tools for creating and optimising social media content
- Content to generate interactions with the community
- Recommendations and success stories
- Principles of influencer marketing
- Types of sports influencers
- Advantages of applying influencer marketing
- How do sports influencers monetise?
- Affiliate networks and sports influencer platforms
- Examples of successful partnerships