1. Introduction to digital transformation
  2. Concept of innovation
  3. Concept of technology
  4. Technology typology
  5. Competitive advantage point of view
  6. According to your disposition in the company
  7. From the point of view of a project
  8. Other types of technology
  9. Technological innovation
  10. Core competences of technological innovation
  11. The process of technological innovation
  12. Tools for innovation
  13. Competitiveness and innovation

  1. Web 3.0 philosophy and its impact on the business world
  2. Socialisation of the Web
  3. Adaptation of the business world to new technologies

  1. Community Manager
  2. Chief Data Officer
  3. Data Protection Officer
  4. Data Scientist
  5. Other profiles
  6. IT skills development
  7. The Role of the CEO as a leader in transformation

  1. The digital transition of the traditional business model
  2. New business models
  3. Freemium
  4. Long Tail Model
  5. Cloud and SaaS model
  6. Subscription Model
  7. Dropshipping
  8. Affiliation
  9. Infoproducts and E-Learning
  10. Other

  1. Diagnosis of the company's digital maturity
  2. Analysis of innovation in the company
  3. Elaboration of the roadmap
  4. Provision of funding and technological resources
  5. Implementation of the digital transformation plan
  6. Monitoring the digital transformation plan

  1. Success stories in the field of digital marketing
  2. Success stories in the field of artificial intelligence and big data
  3. Success stories in the field of omni-channel and the internet of things
  4. Blockchain success stories
  5. Success stories in the field of metaverse and virtual reality

  1. Characteristics of the new digital customer
  2. Redesigning the customer experience
  3. The transformation of distribution channels: omni-channel
  4. Digital marketing plan
  5. Buyer's Journey
  6. Growth Hacking: growth strategy
  7. Marketing's new role in the conversion funnel

  1. Innovation opportunities arising from globalisation
  2. How to Invent Markets through Innovation
  3. Developmental stages and life cycles
  4. Market entry
  5. Development methodologies

  1. The digital transformation of the value chain
  2. Sports Industry 4.0
  3. Adapting the organisation through talent and innovation
  4. Innovation process models
  5. Innovation management
  6. Innovation system
  7. How to reinvent business through process innovation
  8. Process Innovation through ICTs
  9. Business automation: RPA, RBA and RDA