- The sports agent
- Player analysis and reports
- Example of a player tracking form
- Communication skills of the sports agent
- Introduction to administrative law in sport
- Regulatory regime for sport: Code of Sports Law
- Law on Common Administrative Procedure of Public Administrations
- Object of the law
- Repealed rules and provisions
- Other issues to be taken into account in the administrative sphere
- Applicable regulations
- Marketing and exploitation of image rights
- Sports sponsorship
- Type of contract
- The professional sportsperson's contract
- Introduction to marketing
- Sports marketing
- Marketing process
- Marketing management
- The sports market
- Market policy
- Marketing management of companies
- The marketing manager as strategy
- Introduction: customer acquisition or customer loyalty?
- Loyalty process: keys
- Customer portfolio maintenance
- Definition of negotiation
- General characteristics of negotiation
- Fundamental elements
- Negotiation process and main phases
- Defining negotiation strategies
- Negotiation techniques and tactics
- Practical elements of negotiation
- Personality characteristics of the negotiator
- Key skills to develop as a negotiator
- Properties of the negotiating subject
- Types of negotiating subjects
- Types of social networks
- The importance of social media today
- Prosumer
- Valuable content
- Viral marketing
- The figure of the Community Manager
- Social Media Plan
- Online Reputation
- Introduction
- Relationship marketing
- User experience
- Social CRM tools