- Introduction to the market
- Market division
- Law of supply and demand
- Market research
- Areas of application of market research
- Objectives of market research
- Types of market research design
- Client portfolio
- Approach of a comprehensive, effective and cost-efficient digital marketing plan and its corresponding budget distribution by disciplines.
- Use of tools to identify trends and consumption, analyse the market and research competition
- Understanding the basics of digital analytics in order to understand how digital data is generated and be able to make decisions
- Introduction to the buyer persona
- Brand definition, branding and perspectives
- Consumer engagement
- Means of dissemination of the brand
- KPIs related to brand awareness
- Big Data & Gaming
- Search for information
- Data-driven decision making
- Business ideas
- The business of eSports
- Contribution to some businesses
- eSports market opportunities
- How an eSports agency works
- Introduction and essence of Inbound Marketing: storytelling
- Community and influencer management
- Platforms and media
- Branded content: streamers as content creators
- Brand activation
- BTL tools in strategic communication
- Regulation of E-Sports Sponsorship
- E-Sports Sponsorship
- The Profitability of Advertising in e-Sports
- Advergaming: a new advertising format
- What is viral marketing?
- Viral marketing processes
- Advantages and disadvantages of viral marketing
- The importance of content on the web
- Marketing and public relations strategies
- Viral marketing applied to eSports
- The impact of sporting events
- e-Sports tourism opportunities
- Tourism trends within e-Sports
- Importance of events for the community
- The preparation of events
- Market description
- Identification of business opportunities and ideas
- SWOT analysis of the business idea and opportunity
- Action plan
- The Profitability of Advertising in e-Sports
- Advergaming: a new advertising format
- Branded Content in eSports
- Storytelling
- Product Placement
- eSports as a Communication Strategy
- Other advertising formats
- E-Gamers as brand ambassadors
- Foresight and usefulness
- Geographical analysis of the sales area
- Setting targets
- Difference between targets and forecasts
- Activity fees
- Participation fees
- Economic and financial contributions
- Seasonality
- The sales plan