1. Introduction to the market
  2. Market division
  3. Law of supply and demand
  4. Market research
  5. Areas of application of market research
  6. Objectives of market research
  7. Types of market research design
  8. Client portfolio

  1. Approach of a comprehensive, effective and cost-efficient digital marketing plan and its corresponding budget distribution by disciplines.
  2. Use of tools to identify trends and consumption, analyse the market and research competition
  3. Understanding the basics of digital analytics in order to understand how digital data is generated and be able to make decisions
  4. Introduction to the buyer persona

  1. Brand definition, branding and perspectives
  2. Consumer engagement
  3. Means of dissemination of the brand
  4. KPIs related to brand awareness

  1. Big Data & Gaming
  2. Search for information
  3. Data-driven decision making

  1. Business ideas
  2. The business of eSports
  3. Contribution to some businesses
  4. eSports market opportunities
  5. How an eSports agency works

  1. Introduction and essence of Inbound Marketing: storytelling
  2. Community and influencer management
  3. Platforms and media
  4. Branded content: streamers as content creators

  1. Brand activation
  2. BTL tools in strategic communication
  3. Regulation of E-Sports Sponsorship
  4. E-Sports Sponsorship
  5. The Profitability of Advertising in e-Sports
  6. Advergaming: a new advertising format

  1. What is viral marketing?
  2. Viral marketing processes
  3. Advantages and disadvantages of viral marketing
  4. The importance of content on the web
  5. Marketing and public relations strategies
  6. Viral marketing applied to eSports

  1. The impact of sporting events
  2. e-Sports tourism opportunities
  3. Tourism trends within e-Sports
  4. Importance of events for the community
  5. The preparation of events

  1. Market description
  2. Identification of business opportunities and ideas
  3. SWOT analysis of the business idea and opportunity
  4. Action plan

  1. The Profitability of Advertising in e-Sports
  2. Advergaming: a new advertising format
  3. Branded Content in eSports
  4. Storytelling
  5. Product Placement
  6. eSports as a Communication Strategy
  7. Other advertising formats
  8. E-Gamers as brand ambassadors

  1. Foresight and usefulness
  2. Geographical analysis of the sales area
  3. Setting targets
  4. Difference between targets and forecasts
  5. Activity fees
  6. Participation fees
  7. Economic and financial contributions
  8. Seasonality
  9. The sales plan