1. Introduction to business strategy
  2. Strategic thinking
  3. Key aspects of the strategy
  4. Types of strategies

  1. Vision, mission and corporate values
  2. Outline of the strategic process
  3. Organisation and planning levels of the strategic decision
  4. The strategic business units

  1. Concept and typology of the environment
  2. Analysis of the general environment PEST/EL
  3. Analysis of the specific environment
  4. PORTER Analysis
  5. Degree of rivalry between competitors
  6. Threat of entry of new competitors
  7. Threat of substitute products
  8. Bargaining power of customers
  9. Bargaining power of suppliers

  1. The strategic profile of the company
  2. SWOT analysis
  3. Product portfolio matrices as models for strategic analysis
  4. BCG or growth-market share matrix
  5. McKinsey General-Electric or McKinsey Competitive Position-Sector Attractiveness Matrix
  6. DLA or competitive position-sector maturity matrix

  1. Strategic diagnosis in sport
  2. Strategies in sport management
  3. Implementation of the sports strategy
  4. Monitoring and evaluation in sport strategy

  1. Strategic planning
  2. Phases of strategic planning
  3. Sports planning
  4. Types of planning
  5. Planning process
  6. Sports management
  7. Meeting point between supply and demand
  8. The sports project
  9. Sports project management

  1. Planning
  2. Phases of planning
  3. Principles in the design of sports facilities
  4. Needs and functions in facilities

  1. Different stages of a sports facility
  2. Management of sports facilities and operation-oriented management types
  3. Direct, indirect and mixed management
  4. The quest for quality in the management of sports facilities

  1. Indispensable principles for the sustainability of a sports facility
  2. Certification

  1. Sports facilities as a function of the economy
  2. Indirect management as a trend in Spain
  3. Sports facilities from an urban planning point of view
  4. Public and private facilities. Access regime
  5. Sustainability of sports facilities while maintaining quality