- Introduction to business strategy
- Strategic thinking
- Key aspects of the strategy
- Types of strategies
- Vision, mission and corporate values
- Outline of the strategic process
- Organisation and planning levels of the strategic decision
- The strategic business units
- Concept and typology of the environment
- Analysis of the general environment PEST/EL
- Analysis of the specific environment
- PORTER Analysis
- Degree of rivalry between competitors
- Threat of entry of new competitors
- Threat of substitute products
- Bargaining power of customers
- Bargaining power of suppliers
- The strategic profile of the company
- SWOT analysis
- Product portfolio matrices as models for strategic analysis
- BCG or growth-market share matrix
- McKinsey General-Electric or McKinsey Competitive Position-Sector Attractiveness Matrix
- DLA or competitive position-sector maturity matrix
- Strategic diagnosis in sport
- Strategies in sport management
- Implementation of the sports strategy
- Monitoring and evaluation in sport strategy
- Strategic planning
- Phases of strategic planning
- Sports planning
- Types of planning
- Planning process
- Sports management
- Meeting point between supply and demand
- The sports project
- Sports project management
- Planning
- Phases of planning
- Principles in the design of sports facilities
- Needs and functions in facilities
- Different stages of a sports facility
- Management of sports facilities and operation-oriented management types
- Direct, indirect and mixed management
- The quest for quality in the management of sports facilities
- Indispensable principles for the sustainability of a sports facility
- Certification
- Sports facilities as a function of the economy
- Indirect management as a trend in Spain
- Sports facilities from an urban planning point of view
- Public and private facilities. Access regime
- Sustainability of sports facilities while maintaining quality
