- History of e-Sports
- e-Sports in South Korea
- e-Sports in Europe
- e-Sports in Spain
- e-Sports as a sport
- Education and e-Sports
- E-Sport today
- Important figures in the sector
- Players
- Clubs
- Publishers
- Sponsors
- Press and specialised media
- Casters and Analysts
- Learning and training centres
- Event organisers
- Investors
- Figures from the world of politics
- Audience
- Streamers
- The e-Sports society
- Platforms and media
- Female audience
- Becoming history
- Media treatment
- Business ideas
- The business of e-Sports
- Contribution to some businesses
- e-Sports market opportunities
- Types of social networks
- The importance of social media today
- Prosumer
- Valuable content
- Viral marketing
- The figure of the Community Manager
- Social Media Plan
- Online Reputation
- E-Sports and Social Gaming
- The digital product: eSports
- Gamers Segmentation
- The Success of Twitch
- Discord
- PC platforms: Steam and Epic Games
- Desktop platforms: Xbox, Nintendo, PlayStation
- First steps with Facebook
- Facebook for Business
- Fanpage configuration
- Messaging settings: Facebook Messenger
- Type of publications
- Creation of events
- Facebook Marketplace
- Site administration
- Facebook Insights
- Introduction to Instagram
- Instagram for business
- Content creation
- Use of Hashtags
- Instagram Stories
- Creative tools
- Collaboration with influencers
- Main statistics
- Introduction to Youtube
- Video Marketing
- Create a company channel
- Channel optimisation
- Content creation
- Management of comments
- Youtube Analytics
- Youtube vs Vimeo
- Keyword Tool
- Youtube Trends
- Introduction to Twitch
- The success of Twitch
- Generate subscribers on Twitch
- Contents and recommendations
- Twitch and influencers
- Streamlabs
- Advertising on Twitch
- Monitoring and measuring results
- What is Tiktok and how does it work?
- Content creation on TikTok
- Strategies for gaining followers (hashtags, likes, challenges...)
- The role of marketing in Tiktok
- Tiktok and influencers
- Tiktok Ads
- Introduction to Instagram Ads
- Advertising objectives
- Types of advertisements
- Ad Manager
- Budget
- Instagram Partners
- Segmentation
- Advantages of Youtube advertising
- Youtube and Google Adwords
- Types of advertisements on Youtube
- Youtube advertising campaign with Google Adwords
- Creating advertisements from Youtube
- Main types of content and themes
- Tools to optimise content
- Co-creation of content with influencers and your community
- Monitoring and KPIs to measure effectiveness