1. History of e-Sports
  2. e-Sports in South Korea
  3. e-Sports in Europe
  4. e-Sports in Spain
  5. e-Sports as a sport
  6. Education and e-Sports
  7. E-Sport today

  1. Important figures in the sector
  2. Players
  3. Clubs
  4. Publishers
  5. Sponsors
  6. Press and specialised media
  7. Casters and Analysts
  8. Learning and training centres
  9. Event organisers
  10. Investors
  11. Figures from the world of politics
  12. Audience
  13. Streamers

  1. The e-Sports society
  2. Platforms and media
  3. Female audience
  4. Becoming history
  5. Media treatment

  1. Business ideas
  2. The business of e-Sports
  3. Contribution to some businesses
  4. e-Sports market opportunities

  1. Types of social networks
  2. The importance of social media today
  3. Prosumer
  4. Valuable content
  5. Viral marketing
  6. The figure of the Community Manager
  7. Social Media Plan
  8. Online Reputation

  1. E-Sports and Social Gaming
  2. The digital product: eSports
  3. Gamers Segmentation
  4. The Success of Twitch
  5. Reddit
  6. Discord
  7. PC platforms: Steam and Epic Games
  8. Desktop platforms: Xbox, Nintendo, PlayStation

  1. First steps with Facebook
  2. Facebook for Business
  3. Fanpage configuration
  4. Messaging settings: Facebook Messenger
  5. Type of publications
  6. Creation of events
  7. Facebook Marketplace
  8. Site administration
  9. Facebook Insights

  1. Introduction to Instagram
  2. Instagram for business
  3. Content creation
  4. Use of Hashtags
  5. Instagram Stories
  6. Creative tools
  7. Collaboration with influencers
  8. Main statistics

  1. Introduction to Youtube
  2. Video Marketing
  3. Create a company channel
  4. Channel optimisation
  5. Content creation
  6. Management of comments
  7. Youtube Analytics
  8. Youtube vs Vimeo
  9. Keyword Tool
  10. Youtube Trends

  1. Introduction to Twitch
  2. The success of Twitch
  3. Generate subscribers on Twitch
  4. Contents and recommendations
  5. Twitch and influencers
  6. Streamlabs
  7. Advertising on Twitch
  8. Monitoring and measuring results

  1. What is Tiktok and how does it work?
  2. Content creation on TikTok
  3. Strategies for gaining followers (hashtags, likes, challenges...)
  4. The role of marketing in Tiktok
  5. Tiktok and influencers
  6. Tiktok Ads

  1. Introduction to Instagram Ads
  2. Advertising objectives
  3. Types of advertisements
  4. Ad Manager
  5. Budget
  6. Instagram Partners
  7. Segmentation

  1. Advantages of Youtube advertising
  2. Youtube and Google Adwords
  3. Types of advertisements on Youtube
  4. Youtube advertising campaign with Google Adwords
  5. Creating advertisements from Youtube

  1. Main types of content and themes
  2. Tools to optimise content
  3. Co-creation of content with influencers and your community
  4. Monitoring and KPIs to measure effectiveness