1. The sports agent
  2. Player analysis and reports
  3. Example of a player tracking form
  4. Communication skills of the sports agent

  1. Introduction to administrative law in sport
  2. Regulatory regime for sport: Code of Sports Law
  3. Law on Common Administrative Procedure of Public Administrations
  4. Object of the law
  5. Repealed rules and provisions
  6. Other issues to be taken into account in the administrative sphere

  1. Applicable regulations
  2. Marketing and exploitation of image rights
  3. Sports sponsorship

  1. Type of contract
  2. The professional sportsperson's contract

  1. Introduction to marketing
  2. Sports marketing
  3. Marketing process
  4. Marketing management
  5. The sports market
  6. Market policy
  7. Marketing management of companies
  8. The marketing manager as strategy

  1. Introduction: customer acquisition or customer loyalty?
  2. Loyalty process: keys
  3. Customer portfolio maintenance

  1. Definition of negotiation
  2. General characteristics of negotiation
  3. Fundamental elements
  4. Negotiation process and main phases

  1. Defining negotiation strategies
  2. Negotiation techniques and tactics
  3. Practical elements of negotiation

  1. Personality characteristics of the negotiator
  2. Key skills to develop as a negotiator
  3. Properties of the negotiating subject
  4. Types of negotiating subjects

  1. Types of social networks
  2. The importance of social media today
  3. Prosumer
  4. Valuable content
  5. Viral marketing
  6. The figure of the Community Manager
  7. Social Media Plan
  8. Online Reputation

  1. Introduction
  2. Relationship marketing
  3. User experience
  4. Social CRM tools