- Society and sport
- Green Card for Sport
- Spain and sports facilities
- Educational centres and sports activities
- Sports venues
- Space Requirements and conditions
- The car parks
- Aquatic facilities
- Sports fields
- Playing fields
- Entrance and reception
- Reception: Location and characteristics
- Accessibility
- Toilets and sanitary spaces
- The stands
- Accessibility information and signage requirements
- Legislation and architectural barriers
- Planning
- Phases of planning
- Principles in the design of sports facilities
- Needs and functions in facilities
- Introduction
- Digital Marketing Concept
- Functions and objectives of Digital Marketing
- Advantages of Digital Marketing
- Characteristics of the Internet as a Digital Marketing medium
- The 5F's of Online Marketing
- Forms of Online Marketing
- Marketing as a business philosophy or culture
- Digital marketing vs. traditional marketing
- Commercial research in digital marketing
- Integration of the Internet in the Marketing Strategy
- Digital marketing strategy
- Strategic Internet marketing
- Exchange of sporting goods
- Consumption of sports entertainment
- Marketing strategies of sports service providers
- Life cycle and specificity of a sports service
- Sports communication policy
- Types of users in sports facilities
- Communication with the user
- Assistance and attention to users in sports facilities
- Definition of Management in the business context
- Difference between traditional management and process management
- Classification of Processes
- Principles of Process Management
- Process Modelling
- Introduction to business strategy
- Strategic thinking
- Key aspects of the strategy
- Types of strategies
- Vision, mission and corporate values
- Outline of the strategic process
- Organisation and planning levels of the strategic decision
- The strategic business units
- Concept and typology of the environment
- Analysis of the general environment PEST/EL
- Analysis of the specific environment
- PORTER Analysis
- Degree of rivalry between competitors
- Threat of entry of new competitors
- Threat of substitute products
- Bargaining power of customers
- Bargaining power of suppliers
- The strategic profile of the company
- SWOT analysis
- Product portfolio matrices as models for strategic analysis
- BCG or growth-market share matrix
- McKinsey General-Electric or McKinsey Competitive Position-Sector Attractiveness Matrix
- DLA or competitive position-sector maturity matrix
- Generation of strategic options
- Strategy formulation and selection
- Criteria for choosing and evaluating the strategy
- Implementation of the strategy
- New organisational design
- Resource availability
- Monitoring and evaluation of results
- Initiation of corrective adjustments
- Balanced Scorecard
- Strategic diagnosis in sport
- Strategies in sport management
- Implementation of the sports strategy
- Monitoring and evaluation in sport strategy
- Introduction
- Human Resource Planning Concept
- Importance of Human Resource planning: advantages and disadvantages
- Objectives of Human Resource planning
- Prerequisites for HR planning
- Human Resource Planning Models
- The special case of SMEs
- Introduction
- Types of coaching
- Phases of the process
- An initial coaching session
- Risks of the coaching process
- Techniques for the coaching process
- The need to assess
- Redarchies and other forms of motivational work
- Types of motivation and standards of effectiveness
- The HR manager as a team motivator
- The use of new technologies in the search for work
- Employer Branding Strategy
- The knowledge society
- Knowledge management
- Talent as an element of differentiation
- Talent management
- Spotting talent in the company
- Attracting, developing and retaining talent
- Voluntary case study: NASA and knowledge management
- The employment contract
- Temporary employment agencies (ETT)
- Working time
- Types and modalities of employment contracts
- Permanent contracts
- Temporary contracts
- Contracts for people with disabilities
- Conversion of internship, relief and early retirement replacement contracts into open-ended contracts
- Other types of contracts
- Wages: elements, payment, SMI, extra pay, receipt and guarantees
- Social Security contributions
- Personal income tax withholding
- List of solved exercises
- Introduction to the Concept of Quality
- Definitions of Quality
- The role of quality in organisations
- Quality costs
- Benefits of a quality management system
- The three levels of quality
- Management and Quality Management
- Concepts related to Quality Management
- Quality design and planning
- Benchmarking and Quality Management
- Process Re-engineering
- Introduction
- Development and Environment
- Sustainable development
- Human Rights and Sustainable Development
- International Environmental Law
- What can we do?
- Total Quality Strategies
- Quality Information Systems
- The Strategic Vision of Quality
- Quality Learning
- Introduction to the basic principles of the Quality Management System
- Customer focus
- Leadership
- STAFF PARTICIPATION
- Process-based approach
- Improve
- Evidence-based decision making
- Relationship management
- PDCA (Plan/Do/Check/Act) Cycle
- Brainstorming
- Cause-Effect Diagram
- Pareto Diagram
- Frequency histogram
- ISAMA models for process improvement
- Improvement teams
- Quality Control Circles
- Tidiness and cleanliness: the 5s
- Six SIGMA
- ISO 9000 and 9001 standards
- The High Level Structure
- Main drivers for the development of ISO 9001:2015
- Quality in Sports Services
- Quality in Sports Organisations today
- The Internal Approach to Quality Management in Sports Facilities
- The External Approach to Quality Management in Sports Facilities
- Complaints, suggestions and claims systems for sports facilities
- Key aspects of customer service
- Assertive Behaviour
- Annual accounts
- Balance Sheet
- Profit and loss account
- Working capital
- Short-term financing
- Changes in cash and working capital
- The short-term bank financing plan
- Short-term sources of funding
- Economic valuation methods
- Determination of cash flows
- Financial criteria (NPV and IRR)
- Investment project selection
- Management control
- KPIs
- Definition of KPIs
- Classification of KPIs
- Expenditure, payment and cost concepts
- Product and period costs
- Direct and indirect costs
- Fixed and variable costs
- Necessary versus non-necessary costs: activity and sub-activity costs
- Financial Ratios
- Study of the cost-effectiveness of the ratios
- The Dangers of Growth and their Solution
- Economic-Financial Diagnosis of Customer Risk
- Historical development of the facilities
- Sports facilities in Spain
- New keys to public sports management
- Improving public sports management
- Structure and organisation in private management
- The sports industry
- Challenges for the future of sports organisations
- Strategic plan
- Phases of planning
- Sport planning: objectives, goals and targets
- Temporal and geographical planning
- Protocol
- Use of facilities in sport
- Framing supply and demand
- The sports project
- Project management
- Management functions
- Functions of the sub-directorate
- Functions of the infrastructure maintenance department
- Functions of the project sub-directorate
- Functions of the monitoring department
- Functions of the subdirectorate for administration and finance
- Functions of the material resources department
- Functions of the financial resources department
- Functions of the human resources department
- Socio-economic sphere and improvement of spaces
- Socio-political benefits of organising events
- Repression of sporting events
- Main rules of sport law
- The professional sportsperson Employment law
- Partnership in sport
- Taxation of entities and sportsmen and sportswomen
- Introduction
- Concept and characters
- Constitution
- The corporate bodies
- Share capital and shares
- Dissolution and liquidation
- The Spanish sports model
- The Consejo Superior de Deportes (CSD)
- The Spanish Olympic Committee and the Spanish Paralympic Committee
- General Assembly of Sport
- Olympic Sports Association Programme
- State Commission against Violence, Racism, Xenophobia and Intolerance in Sport
- Spanish Sports Disciplinary Committee
- Administrative Tribunal for Sport
- History of doping
- Substances and methods prohibited in sport
- Doping control and deterrence measures
- Responsible bodies in the fight against doping
- Infringements and sanctions
- Applicable regulations
- Marketing and exploitation of image rights
- Sports Sponsorship
- Play and sport
- Corruption offences in sport
- Regulation of other subjects in the field of sport
- Types of social networks
- The importance of social media today
- Prosumer
- Valuable content
- Viral marketing
- The figure of the Community Manager
- Social Media Plan
- Online Reputation
- First steps with Facebook
- Facebook for Business
- Fanpage configuration
- Messaging settings: Facebook Messenger
- Type of publications
- Creation of events
- Facebook Marketplace
- Site administration
- Facebook Insights
- Introduction to Instagram
- Instagram for business
- Content creation
- Use of Hashtags
- Instagram Stories
- Creative tools
- Collaboration with influencers
- Main statistics
- Introduction to Twitter
- Twitter basics
- Twitter for business
- Customer service via Twitter
- Contents
- Use of Hashtags and Trending Topic
- Twitter Analytics
- TweetDeck
- Audiense
- Hootsuite
- Bitly
- Introduction to LinkedIn
- LinkedIn for business
- Profile creation and optimisation
- Groups
- SEO for LinkedIn
- LinkedIn analytics
- LinkedIn Recruiter
- Introduction to Youtube
- Video Marketing
- Create a company channel
- Channel optimisation
- Content creation
- Management of comments
- Youtube Analytics
- Youtube vs Vimeo
- Keyword Tool
- Youtube Trends
- Introduction to Facebook Ads
- Types of Campaigns and Advertising Objectives
- Segmentation: audiences
- Budget
- Formats of advertisements
- Locations
- Ad Manager
- Ad tracking and optimisation
- Power Editor
- Facebook Pixel
- Introduction to Instagram Ads
- Advertising objectives
- Types of advertisements
- Ad Manager
- Budget
- Instagram Partners
- Segmentation
- Advertising objectives
- Twitter audiences
- Types of advertisements
- Ad Manager
- Campaign creation and optimisation
- Twitter Cards
- Tracking code installation
- Remarketing lists
- Introduction to LinkedIn Ads
- Formats of advertisements
- Advertising objectives
- Campaign creation
- Segmentation
- Budget
- Monitoring and measuring results
- Advantages of Youtube advertising
- Youtube and Google Adwords
- Types of advertisements on Youtube
- Youtube advertising campaign with Google Adwords
- Creating advertisements from Youtube