1. Society and sport
  2. Green Card for Sport
  3. Spain and sports facilities
  4. Educational centres and sports activities

  1. Sports venues
  2. Space Requirements and conditions
  3. The car parks

  1. Aquatic facilities
  2. Sports fields
  3. Playing fields

  1. Entrance and reception
  2. Reception: Location and characteristics
  3. Accessibility
  4. Toilets and sanitary spaces
  5. The stands
  6. Accessibility information and signage requirements
  7. Legislation and architectural barriers

  1. Planning
  2. Phases of planning
  3. Principles in the design of sports facilities
  4. Needs and functions in facilities

  1. Introduction
  2. Digital Marketing Concept
  3. Functions and objectives of Digital Marketing
  4. Advantages of Digital Marketing
  5. Characteristics of the Internet as a Digital Marketing medium

  1. The 5F's of Online Marketing
  2. Forms of Online Marketing
  3. Marketing as a business philosophy or culture

  1. Digital marketing vs. traditional marketing
  2. Commercial research in digital marketing
  3. Integration of the Internet in the Marketing Strategy
  4. Digital marketing strategy
  5. Strategic Internet marketing

  1. Exchange of sporting goods
  2. Consumption of sports entertainment
  3. Marketing strategies of sports service providers
  4. Life cycle and specificity of a sports service
  5. Sports communication policy

  1. Types of users in sports facilities
  2. Communication with the user
  3. Assistance and attention to users in sports facilities

  1. Definition of Management in the business context
  2. Difference between traditional management and process management
  3. Classification of Processes
  4. Principles of Process Management
  5. Process Modelling

  1. Introduction to business strategy
  2. Strategic thinking
  3. Key aspects of the strategy
  4. Types of strategies

  1. Vision, mission and corporate values
  2. Outline of the strategic process
  3. Organisation and planning levels of the strategic decision
  4. The strategic business units

  1. Concept and typology of the environment
  2. Analysis of the general environment PEST/EL
  3. Analysis of the specific environment
  4. PORTER Analysis
  5. Degree of rivalry between competitors
  6. Threat of entry of new competitors
  7. Threat of substitute products
  8. Bargaining power of customers
  9. Bargaining power of suppliers

  1. The strategic profile of the company
  2. SWOT analysis
  3. Product portfolio matrices as models for strategic analysis
  4. BCG or growth-market share matrix
  5. McKinsey General-Electric or McKinsey Competitive Position-Sector Attractiveness Matrix
  6. DLA or competitive position-sector maturity matrix

  1. Generation of strategic options
  2. Strategy formulation and selection
  3. Criteria for choosing and evaluating the strategy

  1. Implementation of the strategy
  2. New organisational design
  3. Resource availability
  4. Monitoring and evaluation of results
  5. Initiation of corrective adjustments
  6. Balanced Scorecard

  1. Strategic diagnosis in sport
  2. Strategies in sport management
  3. Implementation of the sports strategy
  4. Monitoring and evaluation in sport strategy

  1. Introduction
  2. Human Resource Planning Concept
  3. Importance of Human Resource planning: advantages and disadvantages
  4. Objectives of Human Resource planning
  5. Prerequisites for HR planning
  6. Human Resource Planning Models
  7. The special case of SMEs

  1. Introduction
  2. Types of coaching
  3. Phases of the process
  4. An initial coaching session
  5. Risks of the coaching process
  6. Techniques for the coaching process
  7. The need to assess

  1. Redarchies and other forms of motivational work
  2. Types of motivation and standards of effectiveness
  3. The HR manager as a team motivator

  1. The use of new technologies in the search for work
  2. Employer Branding Strategy

  1. The knowledge society
  2. Knowledge management
  3. Talent as an element of differentiation
  4. Talent management
  5. Spotting talent in the company
  6. Attracting, developing and retaining talent
  7. Voluntary case study: NASA and knowledge management

  1. The employment contract
  2. Temporary employment agencies (ETT)
  3. Working time
  4. Types and modalities of employment contracts
  5. Permanent contracts
  6. Temporary contracts
  7. Contracts for people with disabilities
  8. Conversion of internship, relief and early retirement replacement contracts into open-ended contracts
  9. Other types of contracts

  1. Wages: elements, payment, SMI, extra pay, receipt and guarantees
  2. Social Security contributions
  3. Personal income tax withholding
  4. List of solved exercises

  1. Introduction to the Concept of Quality
  2. Definitions of Quality
  3. The role of quality in organisations
  4. Quality costs
  5. Benefits of a quality management system

  1. The three levels of quality
  2. Management and Quality Management
  3. Concepts related to Quality Management
  4. Quality design and planning
  5. Benchmarking and Quality Management
  6. Process Re-engineering

  1. Introduction
  2. Development and Environment
  3. Sustainable development
  4. Human Rights and Sustainable Development
  5. International Environmental Law
  6. What can we do?

  1. Total Quality Strategies
  2. Quality Information Systems
  3. The Strategic Vision of Quality
  4. Quality Learning

  1. Introduction to the basic principles of the Quality Management System
  2. Customer focus
  3. Leadership
  4. STAFF PARTICIPATION
  5. Process-based approach
  6. Improve
  7. Evidence-based decision making
  8. Relationship management

  1. PDCA (Plan/Do/Check/Act) Cycle
  2. Brainstorming
  3. Cause-Effect Diagram
  4. Pareto Diagram
  5. Frequency histogram
  6. ISAMA models for process improvement
  7. Improvement teams
  8. Quality Control Circles
  9. Tidiness and cleanliness: the 5s
  10. Six SIGMA

  1. ISO 9000 and 9001 standards
  2. The High Level Structure
  3. Main drivers for the development of ISO 9001:2015

  1. Quality in Sports Services
  2. Quality in Sports Organisations today
  3. The Internal Approach to Quality Management in Sports Facilities
  4. The External Approach to Quality Management in Sports Facilities

  1. Complaints, suggestions and claims systems for sports facilities
  2. Key aspects of customer service
  3. Assertive Behaviour

  1. Annual accounts
  2. Balance Sheet
  3. Profit and loss account
  4. Working capital

  1. Short-term financing
  2. Changes in cash and working capital
  3. The short-term bank financing plan
  4. Short-term sources of funding

  1. Economic valuation methods
  2. Determination of cash flows
  3. Financial criteria (NPV and IRR)
  4. Investment project selection

  1. Management control
  2. KPIs
  3. Definition of KPIs
  4. Classification of KPIs

  1. Expenditure, payment and cost concepts
  2. Product and period costs
  3. Direct and indirect costs
  4. Fixed and variable costs
  5. Necessary versus non-necessary costs: activity and sub-activity costs

  1. Financial Ratios
  2. Study of the cost-effectiveness of the ratios

  1. The Dangers of Growth and their Solution
  2. Economic-Financial Diagnosis of Customer Risk

  1. Historical development of the facilities
  2. Sports facilities in Spain

  1. New keys to public sports management
  2. Improving public sports management

  1. Structure and organisation in private management
  2. The sports industry
  3. Challenges for the future of sports organisations

  1. Strategic plan
  2. Phases of planning
  3. Sport planning: objectives, goals and targets
  4. Temporal and geographical planning
  5. Protocol
  6. Use of facilities in sport
  7. Framing supply and demand
  8. The sports project
  9. Project management

  1. Management functions
  2. Functions of the sub-directorate
  3. Functions of the infrastructure maintenance department
  4. Functions of the project sub-directorate
  5. Functions of the monitoring department
  6. Functions of the subdirectorate for administration and finance
  7. Functions of the material resources department
  8. Functions of the financial resources department
  9. Functions of the human resources department

  1. Socio-economic sphere and improvement of spaces
  2. Socio-political benefits of organising events
  3. Repression of sporting events

  1. Main rules of sport law
  2. The professional sportsperson Employment law
  3. Partnership in sport
  4. Taxation of entities and sportsmen and sportswomen

  1. Introduction
  2. Concept and characters
  3. Constitution
  4. The corporate bodies
  5. Share capital and shares
  6. Dissolution and liquidation

  1. The Spanish sports model
  2. The Consejo Superior de Deportes (CSD)
  3. The Spanish Olympic Committee and the Spanish Paralympic Committee
  4. General Assembly of Sport
  5. Olympic Sports Association Programme
  6. State Commission against Violence, Racism, Xenophobia and Intolerance in Sport
  7. Spanish Sports Disciplinary Committee
  8. Administrative Tribunal for Sport

  1. History of doping
  2. Substances and methods prohibited in sport
  3. Doping control and deterrence measures
  4. Responsible bodies in the fight against doping
  5. Infringements and sanctions

  1. Applicable regulations
  2. Marketing and exploitation of image rights
  3. Sports Sponsorship

  1. Play and sport
  2. Corruption offences in sport
  3. Regulation of other subjects in the field of sport

  1. Types of social networks
  2. The importance of social media today
  3. Prosumer
  4. Valuable content
  5. Viral marketing
  6. The figure of the Community Manager
  7. Social Media Plan
  8. Online Reputation

  1. First steps with Facebook
  2. Facebook for Business
  3. Fanpage configuration
  4. Messaging settings: Facebook Messenger
  5. Type of publications
  6. Creation of events
  7. Facebook Marketplace
  8. Site administration
  9. Facebook Insights

  1. Introduction to Instagram
  2. Instagram for business
  3. Content creation
  4. Use of Hashtags
  5. Instagram Stories
  6. Creative tools
  7. Collaboration with influencers
  8. Main statistics

  1. Introduction to Twitter
  2. Twitter basics
  3. Twitter for business
  4. Customer service via Twitter
  5. Contents
  6. Use of Hashtags and Trending Topic
  7. Twitter Analytics
  8. TweetDeck
  9. Audiense
  10. Hootsuite
  11. Bitly

  1. Introduction to LinkedIn
  2. LinkedIn for business
  3. Profile creation and optimisation
  4. Groups
  5. SEO for LinkedIn
  6. LinkedIn analytics
  7. LinkedIn Recruiter

  1. Introduction to Youtube
  2. Video Marketing
  3. Create a company channel
  4. Channel optimisation
  5. Content creation
  6. Management of comments
  7. Youtube Analytics
  8. Youtube vs Vimeo
  9. Keyword Tool
  10. Youtube Trends

  1. Introduction to Facebook Ads
  2. Types of Campaigns and Advertising Objectives
  3. Segmentation: audiences
  4. Budget
  5. Formats of advertisements
  6. Locations
  7. Ad Manager
  8. Ad tracking and optimisation
  9. Power Editor
  10. Facebook Pixel

  1. Introduction to Instagram Ads
  2. Advertising objectives
  3. Types of advertisements
  4. Ad Manager
  5. Budget
  6. Instagram Partners
  7. Segmentation

  1. Advertising objectives
  2. Twitter audiences
  3. Types of advertisements
  4. Ad Manager
  5. Campaign creation and optimisation
  6. Twitter Cards
  7. Tracking code installation
  8. Remarketing lists

  1. Introduction to LinkedIn Ads
  2. Formats of advertisements
  3. Advertising objectives
  4. Campaign creation
  5. Segmentation
  6. Budget
  7. Monitoring and measuring results

  1. Advantages of Youtube advertising
  2. Youtube and Google Adwords
  3. Types of advertisements on Youtube
  4. Youtube advertising campaign with Google Adwords
  5. Creating advertisements from Youtube