- History of journalism and journalistic models throughout the history of journalism
- The Information Society
- Journalism as an essential public service
- The journalist's responsibility as an opinion leader
- Ethical and deontological codes in journalism
- Advertising and public relations
- The hearing
- The origin of sporting competition
- Olympic sport
- Major international sporting events and competitions
- Top records and achievements in international sport
- The sporting disciplines with the greatest impact worldwide
- Basic notions on the vocabulary and semantic field of sport
- Where the world of sport is heading
- First steps in international women's sport
- The professionalisation of women's sport
- Top records and achievements in international women's sport
- Current and future outlook for women's sport
- Sporting regulations
- The legal system of sanctions in sport
- Doping in sport
- Legal bodies and control regulations in sport
- The International Olympic Committee
- Sports federations
- Continental and international sports bodies and institutions
- Management and direction of sport entities
- Internal communication in sports organisations
- Identity, corporate image and marketing communication
- Institutional relations
- Relationship with the social mass and the geographical community
- Relations with the media
- Protocol and basic considerations when organising a sporting event
- The role of law enforcement at sporting events
- The production task in the broadcasting of a sporting event
- Editing and production of sports programmes on set or film sets
- Documentation and research in the field of sport
- Selection, filtering and contrasting sources in sport
- The collection of documentary material
- The interview in sports journalism
- The work of the chronicler
- Preview, chronicle, counter-chronicle and opinion column
- Sports reporting
- The athlete interview on paper
- Sports narration and voice-over on the airwaves
- The crucial role of the wireless microphone in a sports competition
- The mixed zone
- Other roles in sports broadcasting: analyst, commentator, etc.
- The carousel format
- Advertising and animation in sports radio
- The evening slot: an atypical prime time slot
- Radio reporting in sport
- Audio editing and sound desk operation
- Television sports broadcasting
- Work on the ground
- Other important roles in sports journalism
- The box interviews
- The sports talk show as a star format
- Intros, directs and connections
- Features/ENG's
- Basics of the technical preparation of a sports programme or sports broadcasting
- Video editing and post-production
- The rise of digital media in the sporting world
- Genres and formats in digital sports journalism
- The fruitful fusion of sport and the multimedia universe
- Infographics and dynamic data visualisation
- Sport on social media
- The new platforms for generating and broadcasting sports content: YouTube, Twitch, etc.
- E-Sports
- Types of social networks
- The importance of social media today
- Prosumer
- Valuable content
- Viral marketing
- The figure of the Community Manager
- Social Media Plan
- Online Reputation
- Introduction
- Relationship marketing
- User experience
- Social CRM tools
- Customer Service on Facebook
- Customer Service on Twitter
- Customer Service on Instagram
- What is copywriting?
- Connect, excite and convince
- Main copywriting techniques
- SEO for Copywriting
- The importance of titles
- Content Management System CSM
- Blogs and Wordpress
- SEO positioning
- Smart content
- Social Monitoring
- First steps with Facebook
- Facebook for Business
- Fanpage configuration
- Messaging settings: Facebook Messenger
- Type of publications
- Creation of events
- Facebook Marketplace
- Site administration
- Facebook Insights
- Introduction to Instagram
- Instagram for business
- Content creation
- Use of Hashtags
- Instagram Stories
- Creative tools
- Collaboration with influencers
- Main statistics
- Introduction to Twitter
- Twitter basics
- Twitter for business
- Customer service via Twitter
- Contents
- Use of Hashtags and Trending Topic
- Twitter Analytics
- TweetDeck
- Audiense
- Hootsuite
- Bitly
- Introduction to Youtube
- Video Marketing
- Create a company channel
- Channel optimisation
- Content creation
- Management of comments
- Youtube Analytics
- Youtube vs Vimeo
- Keyword Tool
- Youtube Trends
- Introduction to Facebook Ads
- Types of Campaigns and Advertising Objectives
- Segmentation: audiences
- Budget
- Formats of advertisements
- Locations
- Ad Manager
- Ad tracking and optimisation
- Introduction to Instagram Ads
- Advertising objectives
- Types of advertisements
- Ad Manager
- Budget
- Instagram Partners
- Segmentation
- Advertising objectives
- Twitter audiences
- Types of advertisements
- Ad Manager
- Campaign creation and optimisation
- Twitter Cards
- Tracking code installation
- Remarketing lists
- Advantages of Youtube advertising
- Youtube and Google Adwords
- Types of advertisements on Youtube
- Youtube advertising campaign with Google Adwords
- Creating advertisements from Youtube
- Commercial communication
- The commercial communication mix: personal selling, advertising, public relations, sales promotion and direct marketing.
- The global communication of the company: corporate identity and image
- Definition of Advertising
- Advertising Communication Processes
- Advertising Communication Techniques
- The need for an in-house advertising department
- Functions of the Advertising Department
- Determining the advertising budget
- The selection of the advertising company
- The Advertising Agency
- Organisational chart of an Advertising Agency
- Classification of Agencies
- The economic rationale and relations
- Concept and classification
- Advertising Media
- Internet and Advertising
- Animation and Marketing
- Telemarketing
- Advertising Strategies
- Introduction
- Today's customer
- The potential customer
- Market Trading Platform
- The Organisational Environment
- The study of purchasing behaviour: characteristics, scope and interrelationships with other disciplines
- The constraints on consumer purchasing behaviour
- Types of purchasing behaviour and stages in the buying process in consumer markets
- Organisational buying behaviour: determinants, types of behaviour and stages in the industrial purchasing process
- Importance of market segmentation strategy in the organisations' strategy
- The criteria for segmenting consumer and industrial markets. Requirements for effective segmentation
- Market hedging strategies
- A priori and a posteriori market segmentation techniques.
- Demand analysis. Concept, dimensions and conditioning factors of demand.
- Concept of market share of a brand: determination and analysis of its components
- Explanatory models of brand selection and brand switching
- Factors conditioning the structural attractiveness of a market or segment
- Components of a marketing information system
- Concept, objectives and applications of market research
- Methodology for conducting a market research study
- What is Joomla!
- What is a CMS?
- Features and versions
- History of the project
- What's new in Joomla!
- Download the pack
- Installing Xampp
- Check Xampp installation
- Install Joomla!
- Front-end and back-end
- Control panel
- Site parameters
- System parameters
- Server parameters
- Permits
- Text filters.
- Toolbar
- Joomla Hierarchy
- Create and edit categories
- nested categories
- Toolbar
- Batch Process
- Editor TinyMCE
- Create and edit articles
- Article options
- Metadata information
- Insert images in articles
- Embedding videos in articles
- Embedding my videos and images in articles
- Insert anchor points
- Menu properties
- Menu batch processing
- Types of menus
- Articles
- Search
- Smart Search
- Electronic channels
- Contacts
- System links
- Tags
- Configuration Manager
- Privacy
- Embedded URL
- Users
- Contacts
- External ad servers
- Redirections
- Module Manager
- Description
- Create and Edit a module
- Default modules
- Menu
- Customised module
- Types of users
- Registration and password recovery
- User Manager
- Create and Edit a user group
- Create and Edit a user
- Registered users - Modify articles
- User menu
- User Notes.
- Extensions
- Extensions manager
- Installing an extension
- Plugin Manager
- Different types of Plugin
- Language Manager
- Structure of a template
- Download templates
- Installing templates
- Template Manager
- Edit templates
- Multimedia manager
- Backing up
- Sign up for a free server
- Import the database to a remote server.
- Connection of the website with the database.