1. What is a brand?
  2. Nature and structure of the brand

  1. Strategic planning
  2. Brand Value: Brand Equity
  3. Corporate and product branding

  1. Traditional methods of communication
  2. Branding in the online environment
  3. Visual communication

  1. Brand architecture model
  2. The brand manager as a manager
  3. Brand meaning management - brand identity
  4. Storytelling
  5. Branded content and product placement
  6. Personal branding - how to create your own brand
  7. Other manifestations - cool hunting, insight detection
  8. The packaging
  9. Merchandising or the brand turned into a product
  10. SPTO technological information services

  1. Defining personal brand and style
  2. Identifying the target audience
  3. Designing your own website
  4. Creation of contact list
  5. Use of social media
  6. Design and implementation of a communication plan
  7. Tools and resources

  1. Introduction
  2. Navigation
  3. Devising a strategy
  4. Profile creation and design
  5. Professional information
  6. Networking and groups
  7. Tips to increase visibility
  8. Job search

  1. Introduction
  2. Connecting with the audience
  3. Call to action
  4. Technical Principles
  5. About me" section"
  6. SEO tips

  1. Introduction
  2. Classification of tasks
  3. Procrastination
  4. Getting things done
  5. Meeting management
  6. The opportunity cost
  7. Timeblocking
  8. Chrome extensions to increase productivity

  1. Definition of communication
  2. Elements and characteristics of communication
  3. Communicative theories according to context
  4. Communication barriers
  5. Communicative typologies

  1. Conversation skills
  2. Listening process
  3. Importance of empathy in communication
  4. Reformulation of communications
  5. How to achieve unconditional acceptance
  6. The ability to personalise
  7. Confrontation in communication

  1. Introduction to business communication
  2. Process and elements of communication
  3. The quality of business communications
  4. Types of communications: Internal and external
  5. Typologies of business communication

  1. ICP or integrated communication policies
  2. Communication training for managers
  3. Organisation of public events
  4. Media attitudes and behaviour

  1. Introduction to the management process
  2. Characteristics and theories of leadership

  1. Conceptualisation of work motivation
  2. Characteristics and theories of work motivation
  3. Leadership and motivation
  4. Achievement of job satisfaction

  1. Definition of negotiation
  2. General characteristics of negotiation
  3. Fundamental elements
  4. Negotiation process and main phases

  1. Defining negotiation strategies
  2. Negotiation techniques and tactics
  3. Practical elements of negotiation

  1. Personality characteristics of the negotiator
  2. Key skills to develop as a negotiator
  3. Properties of the negotiating subject
  4. Types of negotiating subjects

  1. Transactional marketing vs. relationship marketing
  2. Differences between transactional and relational selling
  3. Relationship marketing as customer-focused marketing
  4. Elements influencing the development of relationship marketing
  5. Integrated concepts in relationship marketing

  1. Loyalty as a relationship marketing objective
  2. Level of customer loyalty
  3. Loyalty programmes
  4. Objectives of a loyalty programme
  5. The effect of loyalty programmes on business performance
  6. Implications of loyalty in the long term

  1. Objectives and factors of online loyalty programmes
  2. Online loyalty concepts
  3. Multi-sectoral programmes
  4. Customer acquisition and loyalty on the Internet
  5. Structure of a loyalty scheme

  1. The database
  2. Creation of a database
  3. Elements of a marketing database
  4. Data quality
  5. Geographic Information Systems in Marketing
  6. Data mining

  1. Traditional vs. relationship marketing segmentation
  2. Segmentation criteria
  3. Customer analysis and segmentation techniques
  4. Internet segmentation
  5. Geomarketing and segmentation

  1. The importance of measuring results
  2. Defining a research plan
  3. Basic types of metrics in relationship marketing
  4. Customer metrics
  5. Other basic indicators

  1. Strategies to capture quality leads
  2. Using email marketing to capture leads
  3. Using search engines for lead generation
  4. Permission marketing

  1. Types of social networks
  2. The importance of social media today
  3. Prosumer
  4. Valuable content
  5. Viral marketing
  6. The figure of the Community Manager
  7. Social Media Plan
  8. Online Reputation

  1. Introduction
  2. Relationship marketing
  3. User experience
  4. Social CRM tools

  1. Introduction
  2. Active listening
  3. Using chatbots on Facebook Messenger
  4. Fanpage Information
  5. Comments Management
  6. Reviews or ratings

  1. Introduction
  2. Basic profile information
  3. Add a message button
  4. Configure welcome messages
  5. Deep Links
  6. Monitoring
  7. Management of comments
  8. Managing reputational crises on Twitter

  1. Introduction
  2. Basic profile information
  3. Instagram Direct
  4. Management of comments
  5. Analysis and monitoring tools

  1. Defining the strategy
  2. Specific accounts
  3. Equipment identification
  4. Defining the tone of communication
  5. Troubleshooting protocol
  6. Frequently Asked Questions (FAQ)
  7. Monitoring
  8. Management, monitoring and loyalty
  9. Measuring customer service management

  1. Concept and definition of public relations
  2. Elements of public relations
  3. Audience analysis
  4. The current economic business context: public relations as a practice of social responsibility
  5. Implications of social marketing in public relations
  6. Integrating public relations into the communication plan
  7. Effectiveness and research in public relations
  8. Positioning analysis according to Ries and Trout: advertising vs. public relations

  1. Introduction and general approach
  2. Preliminary considerations
  3. The personalisation of press relations
  4. Line item negotiation and newsworthiness
  5. Management and coordination
  6. Development of the work of the Cabinet

  1. The formation of personal identity
  2. What is Coaching?
  3. Origins of the term “Coaching”
  4. Main currents of influence
  5. New trends in Coaching

  1. Coaching in sports training
  2. Optimisation of sport strategy
  3. Creep

  1. Responsibility and functions of the trainer-coach
  2. Objectives, mission and values
  3. Key factors in sports coaching
  4. Roles and interaction

  1. The contract: initial assessment and establishment of the relationship
  2. Assessment and design of the action plan
  3. Work and training sessions
  4. Evaluation of progress
  5. The first session

  1. Concentration
  2. Attributional style
  3. Self-confidence and Security
  4. Injury prevention

  1. Sports injuries and classification
  2. Psychological factors related to sports injuries
  3. Prevention-oriented intervention
  4. Rehabilitation-oriented interventions

  1. Identity and group cohesion
  2. Group vs Team
  3. Individual, collective and environmental factors in the achievement of the team's goals

  1. Positive thinking
  2. Motivation
  3. Self-assessment and expectations
  4. Voltage and energy regulation
  5. Winning intention

  1. Physical health care
  2. Psychological health care
  3. Mind-body balance

  1. The coach-trainer as leader and mentor
  2. Influence and power
  3. Leader-centred approaches: leadership traits and styles
  4. Situational or contingency theories
  5. Leadership styles

  1. Sporting talent
  2. Traditional approach to talent spotting
  3. New alternatives to the process of detecting sporting talent
  4. Psychological variables and assessment tools in talent detection

  1. Introduction to administrative law in sport
  2. Regulatory regime for sport: Code of Sports Law
  3. Law on Common Administrative Procedure of Public Administrations
  4. Object of the Law
  5. Repealed rules and provisions
  6. Other issues to be taken into account in the administrative sphere

  1. The administrative act

  1. Administrative procedure
  2. Administrative appeal
  3. The administrative litigation process

  1. Performance
  2. Terms and deadlines
  3. Administrative acts: requirements
  4. Notification
  5. Publication
  6. Invalidity and voidability

  1. Procedure and guarantees
  2. Phases of the procedure
  3. Simplified processing

  1. Introduction to taxation
  2. Taxation and its relation to sport

  1. Sports-related taxes

  1. Permanent and temporary differences
  2. Negative Tax Base Concept
  3. Deferral of the Tax Burden
  4. Divergences between Accounting and Taxation

  1. Taxable event, exemptions. Place of performance
  2. Taxable base. Taxable person
  3. Deductions and Refunds
  4. Tax rates
  5. Management and settlement of the tax

  1. General Concepts
  2. Tax base
  3. Net base
  4. Full quota
  5. Tax debt

  1. The Tribute
  2. Taxable event
  3. Passive subject
  4. Determination of tax liability
  5. Content of the tax debt
  6. Extinguishment of the tax debt

  1. Introduction
  2. Elements of the tax
  3. Income from work
  4. Income from economic activities

  1. Income from real estate capital
  2. Income from movable capital
  3. Capital gains and losses
  4. Special regimes: imputation and attribution of income
  5. Tax assessment
  6. Tax Management

  1. Nature of the tax
  2. Taxable event
  3. Non-taxable and exempt transactions
  4. Place where the taxable event takes place
  5. Chargeability of the tax
  6. Taxable persons
  7. Repercussion of the tax (Art. 88 LIVA)
  8. Tax base
  9. Tax rates
  10. Tax deduction
  11. Tax Management
  12. Special regimes

  1. Nature and scope
  2. Taxable event
  3. Passive Subject
  4. Tax base
  5. Tax period and chargeability of tax
  6. Tax rate
  7. Allowances and Deductions
  8. Special regimes. Small companies
  9. Special regime for mergers and divisions
  10. Tax treatment of certain leasing contracts
  11. Other special schemes
  12. Tax management

  1. Applicable regulations
  2. Calculation of the taxable event
  3. Taxable persons
  4. Calculation of the tax base
  5. Calculation of the taxable base
  6. Special regimes

  1. Calculation of the taxable event
  2. Taxable persons
  3. Calculation of the tax base
  4. Calculation of the taxable base
  5. Calculation of the total tax liability
  6. Tax debt
  7. Tax assessment

  1. Legal regime applicable to ITP and AJD
  2. Nature and characteristics of the ITP and AJD
  3. Modalities of ITP and AJD. Compatibilities and incompatibilities
  4. Principles of application of ITP and AJD
  5. Territorial scope of application of ITP and AJD

  1. Taxable event
  2. Passive subject
  3. Tax base and taxable base in OPT
  4. Tax rates and tax liability in OPT
  5. Deductions and allowances. Net quota in OPT

  1. General aspects of corporate transactions
  2. Concept of company for the purpose of the Corporate Transactions modality
  3. Taxable event
  4. Transactions not subject to the corporate actions modality
  5. Taxable income in the form of corporate transactions
  6. Taxable person. Tax liability for corporate transactions.

  1. Legal nature of Stamp Duty
  2. Regulations governing the AJD modality
  3. Notarial deeds
  4. Commercial documents
  5. Administrative documents