- Evolution of the concept of leisure
- Leisure management
- Impact of leisure on health and well-being
- Sport and social development
- Sport as an economic engine
- Sport in education
- Definition of the sports industry
- Factors influencing the sports industry
- Actors in the sports industry
- Digitalisation in sport
- Sustainability and social responsibility
- Introduction to tourism
- Conceptualisation of tourism
- Nature of Spain's tourism product
- Distribution of tourist flows in Spain
- Distribution of international tourism flows
- What is the tourism product?
- Tourism supply and demand in Spain
- Distribution process of the tourism product
- Distribution systems
- Context of the tourism enterprise
- Sources of legal regulation of the tourism enterprise
- Contributions of sport to tourism and vice versa
- Creativity in tourism and sports management
- Sport, tourism and environment
- Aim of the trip
- Who will organise and manage the trip?
- To whom we are going to offer the trip
- Accommodation
- Maintenance
- Transport
- Human Resources
- Material requirement
- Material invoicing
- Rural tourism
- Physical-sports activities in natural areas and tourism
- Adventure physical-sports activities and tourism
- Snow sports and physical activities and tourism
- Hunting and tourism
- Golf and tourism
- Nautical physical-sporting activities and tourism
- Sporting events and tourism
- Introduction
- Types of meetings
- Terminology used in meetings, boards and assemblies
- Preparation of meetings
- Stages of a meeting
- Types of events
- Organisation of the event
- Technical and economic conditions required of the contracted service
- Means of collection and payment
- Definition and Concept of Public Relations
- How to set up a PR operation
- Sport and Protocol
- General outline of the organisation and management of a sporting event
- Marketing strategy
- Budgeting
- Establishment of the Steering and Coordination Committee
- Strategic planning
- Phases of strategic planning
- Sports planning
- Types of planning
- Planning process
- Sports management
- Meeting point between supply and demand
- The sports project
- Sports project management
- Directorate of Sports Infrastructure
- Subdirectorate for Sports Infrastructure
- Infrastructure maintenance department
- Planning and Projects Sub-Directorate
- Monitoring Department
- Administration and Finance Sub-Directorate
- Material Resources Department
- Financial Resources Department
- Human Resources Department
- Introduction
- Sports sponsorship in Spain
- The advertising possibilities of sporting events
- Preparing a sponsorship offer
- Sponsors' interests and requirements
- Key socio-economic benefits
- Socio-political benefits
- The impact on the image of cities and countries and the impact of major events on tourism
- General principles
- The Higher Sports Council
- Sports associations
- On competitions
- The Spanish Olympic Committee and Paralympic Committee
- High-level sport
- Sports research and education
- Control of prohibited substances and methods in sport and sport safety
- Prevention of violence at sporting events
- Sports facilities
- The sporting discipline
- General Assembly of Sport
- Out-of-court settlement in sport
- Additional provisions
- Transitional provisions
- Final provisions
- Origin
- Classes
- Utility
- Social uses
- State, Academic and Religious protocol and ceremonial legislation.
- Social protocol
- Academic protocol
- International protocol
- Banqueting and dining protocol
- Protocol on standards of speech and behaviour on the Internet
- Protocol at sporting events
- Protocol of care
- Security protocol
- Training and functions of the protocol department
- Rules and customary usage at protocolary events
- Typical incidents in the course of events and activities
- Why are we organising an event?
- Planning and Organisation of the event
- Format of the event and target audience
- Planning, Budgeting, Programming and Organisation
- Destination and Venue
- Example of the design and planning of a sporting event
- Communication techniques and social skills applied to protocol.
- Analysis of the communication process and its barriers
- Solving communication problems
- Analysis of communication characteristics
- Application of basic behaviours according to typologies and cultural differences
- Appropriate treatment of persons with disabilities
- The use of mass media in protocol
- Television
- Radio
- Print media
- Internet
- Advertising
- What are social skills?
- How social skills are developed
- Assertiveness
- Empathy
- Self-esteem
- Active listening
- Negotiation
- Communication techniques and group relations
- Team composition
- Group dynamics
- Introduction
- Knowledge and intelligence factors: the evolution of managerial competencies: Koontz and O'Donnell's outline
- Experience factors
- Personality factors
- Creative thinking
- Phases of creativity
- Search for new ideas
- Creativity techniques
- Creative conflict management
- The sports market
- Market research
- Market policy
- The sports product
- The sports consumer
- The role of marketing in business
- Marketing management of sports companies
- The marketing manager as strategist
- Management objectives
- Marketing plan: concept, usefulness and time horizon
- The design of the marketing plan: main steps
- The implementation and monitoring of the marketing plan Types of monitoring
- Development of the marketing plan
- Sport and Protocol
- General outline of the organisation and management of a sporting event
- Marketing strategy
- Budgeting
- Establishment of the Steering and Coordination Committee
- Strategic planning
- Phases of strategic planning
- Sports planning
- Types of planning
- Planning process
- Sports management
- Meeting point between supply and demand
- The sports project
- Sports project management
- Introduction
- Sports sponsorship in Spain
- The advertising possibilities of sporting events
- Preparing a sponsorship offer
- Sponsors' interests and requirements
- Business ideas
- The business of e-Sports
- Contribution to some businesses
- e-Sports market opportunities
- E-Sports and Social Gaming
- The digital product: eSports
- Gamers Segmentation
- The Success of Twitch
- Introduction to Sports Sponsorship
- Phases of Sports Sponsorship
- Regulation of E-Sports Sponsorship
- E-Sports Sponsorship
- Types of Sponsorship in eSports
- The Profitability of Advertising in e-Sports
- Advergaming: a new advertising format
- Branded Content in eSports
- Storytelling
- eSports as a Communication Strategy
- Other advertising formats
- e-Sports as a sport
- Education and e-Sports
- E-Sport today
- Important figures in the sector
- Players
- Clubs
- Publishers
- Sponsors
- Press and specialised media
- Casters and Analysts
- Learning and training centres
- Event organisers
- Investors
- Figures from the world of politics
- Audience
- Streamers
- The e-Sports society
- Platforms and media
- Female audience
- Becoming history
- Media treatment
- Business ideas
- The business of e-Sports
- Contribution to some businesses
- e-Sports market opportunities
- How an e-sports agency works
- The impact of sporting events
- eSports tourism opportunities
- Tourism trends within eSports
- Importance of events for the community
- The preparation of events
- League of Legends European Championship (LEC)
- League of Legends Championship Series (LCS)
- League of Legends Champions Korea (LCK)
- League of Legends Pro League (LPL)
- League of Legends Masters Series (LMS) and Southeast Asia (LST)
- Other regions
- LVP: Playstation League and Superliga Orange
- ESL Events
- GAME Stadium
- VFO, the FIFA league
- DreamHack
- Intel Extreme Masters
- League of Legends
- Counter Strike
- Hearthstone
- Overwatch
- Introduction to Sports Sponsorship
- Phases of Sports Sponsorship
- Regulation of E-Sports Sponsorship
- E-Sports Sponsorship
- Types of Sponsorship in eSports
- The Profitability of Advertising in e-Sports
- Advergaming: a new advertising format
- Branded Content in eSports
- Storytelling
- Product Placement
- eSports as a Communication Strategy
- Other advertising formats
- E-Gamers as brand ambassadors