1. Evolution of the concept of leisure
  2. Leisure management
  3. Impact of leisure on health and well-being

  1. Sport and social development
  2. Sport as an economic engine
  3. Sport in education

  1. Definition of the sports industry
  2. Factors influencing the sports industry
  3. Actors in the sports industry

  1. Digitalisation in sport
  2. Sustainability and social responsibility

  1. Introduction to tourism
  2. Conceptualisation of tourism
  3. Nature of Spain's tourism product
  4. Distribution of tourist flows in Spain
  5. Distribution of international tourism flows

  1. What is the tourism product?
  2. Tourism supply and demand in Spain
  3. Distribution process of the tourism product
  4. Distribution systems
  5. Context of the tourism enterprise
  6. Sources of legal regulation of the tourism enterprise

  1. Contributions of sport to tourism and vice versa
  2. Creativity in tourism and sports management
  3. Sport, tourism and environment

  1. Aim of the trip
  2. Who will organise and manage the trip?
  3. To whom we are going to offer the trip
  4. Accommodation
  5. Maintenance
  6. Transport
  7. Human Resources
  8. Material requirement
  9. Material invoicing

  1. Rural tourism
  2. Physical-sports activities in natural areas and tourism
  3. Adventure physical-sports activities and tourism
  4. Snow sports and physical activities and tourism

  1. Hunting and tourism
  2. Golf and tourism
  3. Nautical physical-sporting activities and tourism
  4. Sporting events and tourism

  1. Introduction
  2. Types of meetings
  3. Terminology used in meetings, boards and assemblies
  4. Preparation of meetings
  5. Stages of a meeting

  1. Types of events
  2. Organisation of the event
  3. Technical and economic conditions required of the contracted service
  4. Means of collection and payment

  1. Definition and Concept of Public Relations
  2. How to set up a PR operation

  1. Sport and Protocol
  2. General outline of the organisation and management of a sporting event
  3. Marketing strategy
  4. Budgeting
  5. Establishment of the Steering and Coordination Committee

  1. Strategic planning
  2. Phases of strategic planning
  3. Sports planning
  4. Types of planning
  5. Planning process
  6. Sports management
  7. Meeting point between supply and demand
  8. The sports project
  9. Sports project management

  1. Directorate of Sports Infrastructure
  2. Subdirectorate for Sports Infrastructure
  3. Infrastructure maintenance department
  4. Planning and Projects Sub-Directorate
  5. Monitoring Department
  6. Administration and Finance Sub-Directorate
  7. Material Resources Department
  8. Financial Resources Department
  9. Human Resources Department

  1. Introduction
  2. Sports sponsorship in Spain
  3. The advertising possibilities of sporting events
  4. Preparing a sponsorship offer
  5. Sponsors' interests and requirements

  1. Key socio-economic benefits
  2. Socio-political benefits
  3. The impact on the image of cities and countries and the impact of major events on tourism

  1. General principles
  2. The Higher Sports Council
  3. Sports associations
  4. On competitions
  5. The Spanish Olympic Committee and Paralympic Committee
  6. High-level sport
  7. Sports research and education
  8. Control of prohibited substances and methods in sport and sport safety
  9. Prevention of violence at sporting events
  10. Sports facilities
  11. The sporting discipline
  12. General Assembly of Sport
  13. Out-of-court settlement in sport
  14. Additional provisions
  15. Transitional provisions
  16. Final provisions

  1. Origin
  2. Classes
  3. Utility
  4. Social uses
  5. State, Academic and Religious protocol and ceremonial legislation.

  1. Social protocol
  2. Academic protocol
  3. International protocol
  4. Banqueting and dining protocol
  5. Protocol on standards of speech and behaviour on the Internet

  1. Protocol at sporting events
  2. Protocol of care
  3. Security protocol

  1. Training and functions of the protocol department
  2. Rules and customary usage at protocolary events
  3. Typical incidents in the course of events and activities

  1. Why are we organising an event?
  2. Planning and Organisation of the event
  3. Format of the event and target audience
  4. Planning, Budgeting, Programming and Organisation
  5. Destination and Venue
  6. Example of the design and planning of a sporting event

  1. Communication techniques and social skills applied to protocol.
  2. Analysis of the communication process and its barriers
  3. Solving communication problems
  4. Analysis of communication characteristics
  5. Application of basic behaviours according to typologies and cultural differences
  6. Appropriate treatment of persons with disabilities

  1. The use of mass media in protocol
  2. Television
  3. Radio
  4. Print media
  5. Internet
  6. Advertising

  1. What are social skills?
  2. How social skills are developed
  3. Assertiveness
  4. Empathy
  5. Self-esteem
  6. Active listening
  7. Negotiation
  8. Communication techniques and group relations
  9. Team composition
  10. Group dynamics

  1. Introduction
  2. Knowledge and intelligence factors: the evolution of managerial competencies: Koontz and O'Donnell's outline
  3. Experience factors
  4. Personality factors

  1. Creative thinking
  2. Phases of creativity
  3. Search for new ideas
  4. Creativity techniques
  5. Creative conflict management

  1. The sports market
  2. Market research
  3. Market policy
  4. The sports product
  5. The sports consumer

  1. The role of marketing in business
  2. Marketing management of sports companies
  3. The marketing manager as strategist
  4. Management objectives

  1. Marketing plan: concept, usefulness and time horizon
  2. The design of the marketing plan: main steps
  3. The implementation and monitoring of the marketing plan Types of monitoring
  4. Development of the marketing plan

  1. Sport and Protocol
  2. General outline of the organisation and management of a sporting event
  3. Marketing strategy
  4. Budgeting
  5. Establishment of the Steering and Coordination Committee

  1. Strategic planning
  2. Phases of strategic planning
  3. Sports planning
  4. Types of planning
  5. Planning process
  6. Sports management
  7. Meeting point between supply and demand
  8. The sports project
  9. Sports project management

  1. Introduction
  2. Sports sponsorship in Spain
  3. The advertising possibilities of sporting events
  4. Preparing a sponsorship offer
  5. Sponsors' interests and requirements

  1. Business ideas
  2. The business of e-Sports
  3. Contribution to some businesses
  4. e-Sports market opportunities

  1. E-Sports and Social Gaming
  2. The digital product: eSports
  3. Gamers Segmentation
  4. The Success of Twitch

  1. Introduction to Sports Sponsorship
  2. Phases of Sports Sponsorship
  3. Regulation of E-Sports Sponsorship
  4. E-Sports Sponsorship
  5. Types of Sponsorship in eSports

  1. The Profitability of Advertising in e-Sports
  2. Advergaming: a new advertising format
  3. Branded Content in eSports
  4. Storytelling
  5. eSports as a Communication Strategy
  6. Other advertising formats

  1. e-Sports as a sport
  2. Education and e-Sports
  3. E-Sport today

  1. Important figures in the sector
  2. Players
  3. Clubs
  4. Publishers
  5. Sponsors
  6. Press and specialised media
  7. Casters and Analysts
  8. Learning and training centres
  9. Event organisers
  10. Investors
  11. Figures from the world of politics
  12. Audience
  13. Streamers

  1. The e-Sports society
  2. Platforms and media
  3. Female audience
  4. Becoming history
  5. Media treatment

  1. Business ideas
  2. The business of e-Sports
  3. Contribution to some businesses
  4. e-Sports market opportunities
  5. How an e-sports agency works

  1. The impact of sporting events
  2. eSports tourism opportunities
  3. Tourism trends within eSports
  4. Importance of events for the community
  5. The preparation of events

  1. League of Legends European Championship (LEC)
  2. League of Legends Championship Series (LCS)
  3. League of Legends Champions Korea (LCK)
  4. League of Legends Pro League (LPL)
  5. League of Legends Masters Series (LMS) and Southeast Asia (LST)
  6. Other regions

  1. LVP: Playstation League and Superliga Orange
  2. ESL Events
  3. GAME Stadium
  4. VFO, the FIFA league
  5. DreamHack

  1. Intel Extreme Masters
  2. League of Legends
  3. Counter Strike
  4. Hearthstone
  5. Overwatch

  1. Introduction to Sports Sponsorship
  2. Phases of Sports Sponsorship
  3. Regulation of E-Sports Sponsorship
  4. E-Sports Sponsorship
  5. Types of Sponsorship in eSports

  1. The Profitability of Advertising in e-Sports
  2. Advergaming: a new advertising format
  3. Branded Content in eSports
  4. Storytelling
  5. Product Placement
  6. eSports as a Communication Strategy
  7. Other advertising formats
  8. E-Gamers as brand ambassadors