1. Types of social networks
  2. The importance of social media today
  3. Prosumer
  4. Valuable content
  5. Viral marketing
  6. The figure of the Community Manager
  7. Social Media Plan
  8. Online Reputation

  1. Social networks applied to the world of sport
  2. Figures involved in the social media and sport environment
  3. Objectives and strategies of Sport Social Media Management
  4. Success stories

  1. First steps with Facebook
  2. Facebook for Business
  3. Fanpage configuration
  4. Messaging settings: Facebook Messenger
  5. Type of publications
  6. Creation of events
  7. Facebook Marketplace
  8. Site administration
  9. Facebook Insights

  1. Introduction to Instagram
  2. Instagram for business
  3. Content creation
  4. Use of Hashtags
  5. Instagram Stories
  6. Creative tools
  7. Collaboration with influencers
  8. Main statistics

  1. Introduction to Twitter
  2. Twitter basics
  3. Twitter for business
  4. Customer service via Twitter
  5. Contents
  6. Use of Hashtags and Trending Topic
  7. Twitter Analytics
  8. TweetDeck
  9. Audiense
  10. Hootsuite
  11. Bitly

  1. Introduction to Youtube
  2. Video Marketing
  3. Create a company channel
  4. Channel optimisation
  5. Content creation
  6. Management of comments
  7. Youtube Analytics
  8. Youtube vs Vimeo
  9. Keyword Tool
  10. Youtube Trends

  1. Introduction to Twitch
  2. The success of Twitch
  3. Generate subscribers on Twitch
  4. Contents and recommendations
  5. Twitch and influencers
  6. Streamlabs
  7. Advertising on Twitch
  8. Monitoring and measuring results

  1. What is Tiktok and how does it work?
  2. Content creation on TikTok
  3. Strategies for gaining followers (hashtags, likes, challenges...)
  4. The role of marketing in Tiktok
  5. Tiktok and influencers
  6. Tiktok Ads

  1. Introduction to Facebook Ads
  2. Types of Campaigns and Advertising Objectives
  3. Segmentation: audiences
  4. Budget
  5. Formats of advertisements
  6. Locations
  7. Ad Manager
  8. Ad tracking and optimisation
  9. Power Editor
  10. Facebook Pixel

  1. Introduction to Instagram Ads
  2. Advertising objectives
  3. Types of advertisements
  4. Ad Manager
  5. Budget
  6. Instagram Partners
  7. Segmentation

  1. Advertising objectives
  2. Twitter audiences
  3. Types of advertisements
  4. Ad Manager
  5. Campaign creation and optimisation
  6. Twitter Cards
  7. Tracking code installation
  8. Remarketing lists

  1. Advantages of Youtube advertising
  2. Youtube and Google Adwords
  3. Types of advertisements on Youtube
  4. Youtube advertising campaign with Google Adwords
  5. Creating advertisements from Youtube

  1. Types of content in the field of sport
  2. Tools for creating and optimising social media content
  3. Content to generate interactions with the community
  4. Recommendations and success stories

  1. Principles of influencer marketing
  2. Types of sports influencers
  3. Advantages of applying influencer marketing
  4. How do sports influencers monetise?
  5. Affiliate networks and sports influencer platforms
  6. Examples of successful partnerships